View Full Version : TW combining shows for 2011

Midnight Syndicate
02-27-2010, 09:22 PM

Having fun connecting with the haunters who are stopping by the Midnight Syndicate booth at the TW Chicago Show this weekend. Really looking forward to St. Louis.

For those haunters who are interested in the Halloween retail as well as the Haunt supplies you'll be pleased to know that the exhibitors just received flyers today announcing that TransWorld will be holding the Haunt AND Halloween Show in St. Louis in 2011.

They will not be in the same hall but they will be in the same building. It's going to be the same kind of setup they had in Chicago the last two years they were there.


02-27-2010, 09:49 PM
Figured they were lookin into combining shows again. Didn't think about them moving the wholesale show to St. Louis though. Could be cool! Did the flyer mention any dates?

Midnight Syndicate
02-27-2010, 09:51 PM
Yes, they did mention the dates. When I get back to the booth tomorrow, I'll look it up and post it here. Nothing has been decided for 2012 but for 2011 it will be both shows in St. Louis.


damon carson
02-28-2010, 01:27 AM
Thats great! Cant wait for this year and next year espessicially!

02-28-2010, 07:48 AM
Despite Larry telling me no no no I am very glad the shows will be back together. I am even happier it will NOT be at the Frozen hell that is Chicago. I see this as a win win for the retail and haunt communities.

Jim Warfield
02-28-2010, 08:20 AM
..but "Frozen Hell" seems to be spreading all around the USA, at least this winter.
The ancient Encyclopedia Brittannica used to say this town of mine, Mount Carroll, Ill. was the coldest spot in Illinois..32 degrees Below Zero.
Young , just out of college school teachers would read this and bemoan the loss of their meager paycheck going to just heat their house!

Midnight Syndicate
02-28-2010, 08:34 AM
Next year's TransWorld show (both haunt and Halloween retail) will be on March 10-13 in St. Louis.

Again, they'll be separated in different halls but in the same building.


02-28-2010, 09:01 AM
I am excited to see the shows back together. As far as the weather tho, st louis has almost the same weather as chicago. Today, at this second, there is a 3 degree difference....

Jolly Pumpkin
02-28-2010, 03:54 PM
Wow, the Haunt Show really lasted a long time (2 years to be exact). The Halloween Show did terrible on it's own and now it wants to hang on the coat tails of the haunt industry. I think I was one of the people who posted that Halloween and Haunts go hand in hand and if they aren't together one is bound to fail. I think Stevie Wonder could have seen this coming. One big indication that this was going to happen is when the show's name was changed to The Halloween and Attractions Show Featuring The Haunt Show. Transworld was planning on having both shows together all along and having The Halloween Show as the primary focus and The Haunt Show as a side thing.

02-28-2010, 06:37 PM
Couple things...

Was the Halloween show in Chicago good business wise to you?

Weather... there is a big difference Chicago is so damn windy that it feels like its 10 times colder. Weather in Chicago is worse its further north, they get more ice and snow. Temp wise they are about the same that is true.

Site... St. Louis is cheaper for the vendors and the exhibitors and there is more things to do. So I'll take St. Louis anyday over ROSEMONT. I don't think there is any doubt Chicago is a cooler city than St. Louis, the city itself, lots more going on up there for sure. We have better baseball though! LOL

But Rosemont is NOT Chicago and the unions in Chicago are horrid compared to just about anywhere but Vegas they really suck up there.

Lastly, its really funny isn't how the retail show needs the haunt show to save it from extinction. Now its up to the haunts to take down Rubies Houston show... show them who really owns Halloween.

Its a proud moment! Haunts are important after all! Rubies and Houston should be worried about right now.


02-28-2010, 07:13 PM
I don't think so.

I had my best show EVER in Houston. Long live the Houston show!
and the Chicago Show got what it DESERVED.

I'll be in St Louis next year but I would have been there this year if the good ol boys in Chicage hadn't steered me to Vegas INSTEAD OF St Louis in 2009, and cost me THOUSANDS OF DOLLARS, lost freight and more. I called them in 2009 to go to the St Louis show and they told me "No you want the show in Vegas, that's where you should be".

No, by going to Houston this year I got to make more sales than ever AND stick it to Transworld. I'll be there again next year.

I'm planning on St Louis next year so the Chicago boys can do some ass kissin. And I'll certainly give them the opportunity because they sure wanted to blow some smoke up it in 2009.

And YOU should THANK Houston for being a successfull show because my success there allows me to spend some of that in St Louis next year. It's that kind of tit for tat crap that leads up to the kind of stuff we're talking about. You can compete with someone or realise that we need all of these shows, not one over the other.

Midnight Syndicate
02-28-2010, 09:08 PM

Yes, the Chicago show was good for us. TransWorld worked really hard to bring in the buyers so even if attendance is down you never know who's going to be at the show. Got some really good new business.

I am very happy that both of the shows are going to be together and (as important) in the midwest.

I don't want to say "never" but I'm 99.9% positive the Houston show will not become a haunt show unless they really tank. Based on this year's show I don't see that happening soon. It was pretty strong.

We'll do both shows next year. I wish it was like old days but it won't be for a while.


02-28-2010, 10:34 PM
I am thrilled that the shows are rejoining, since we dealt with both the haunt and party vendors.

Jim Warfield
02-28-2010, 11:25 PM
"Make two haunts from one, charge more, sell package deal tickets, make more money?
Take one trade show , make it into two sell spaces to the same venders twice, make more money?"
Oh, I guess people have to show up to make that work?
But what do I know? The defroster on my lenses on my bunker's periscope quit and my vision of distant events are foggy...."Load the howitzer anyway, I guess, accquiring target....

03-01-2010, 05:38 AM
I think that since the shows are combining again its a good thing. Also we have proven we can do it on our own, it is rejoining now more as equals it seems rather than us riding their coattails, we did what we set out to do prove we could stand alone and we did that very well.


03-01-2010, 05:59 AM
Everybody keeps talking about how great this is...but can't anybody see the writing on the wall? City blood sees it. We are second class again. This year it's JUST the haunt show...but we're FEATURED. As opposed to what? They are already setting us up to be the sideshow to the Halloween guys. This is going to mean higher prices and essentially no bargaining power for the haunt vendors anymore which were the two main factors that launched the haunt only show 2 years ago. I don't mind having the Halloween people come to our show...but that's not what's happened. The Halloween people brought their show to St. Louis and now WE'RE going to IT! Think I'm crazy? We are the featured ones. What about "The Haunt and Attractions Show featuring the Halloween Show"? Or better yet...how about "The Halloween and Haunt Attractions Show" and we all have an equal part in all this?

I know I may be rant-venting...but I'm been a bit pissed about this since I heard rumblings about it months ago. Just my thoughts...

03-01-2010, 06:18 AM
I don't know as much about this situation as you vendors, but wouldn't all the Halloween vendors have realized their show has been dying since our departure and ours has been going strong? They know now THEY NEED us, it's no longer we're second class breaking apart and being successful should have killed any belief that we cannot do it on our own and be as strong as them. They know what we are all about now I'm not going next year feeling second class, if anything I'll go in thinking we're stronger then them as far as tradeshow attendance goes. Their adversary is the Houston show, they should be counting their blessings to have the haunt show with them now. This time, they followed us, they brought their show to St louis because we are there, this time their on our coattails.


Matt Marich
03-01-2010, 07:23 AM
I knew this was happening, but he only thing different i heard was the two shows would overlap a day or so, to let people see both shows. the real tell would be if the Haunt Shoew was first, and was full the first day and the wholesale show was vacant!

You go brother Kipster, we will be paying higher prices I'm sure.

Larry, St. Louis is Union, they are just as bad as anywhere else, stop using your home town as a selling point. Their goons tried to man handle us last year and did have their way with several vendors. Ask Kip about the airline contraversy, or me about the 20amp circuit debacle. It's all the same in the end.

St. Louis is fine by me, but ultimately, we need to move the show around every once in a while.


03-01-2010, 07:35 AM
Here, Here ,I said that many times. If we move the show around we can see other haunts, other cities, hopefully TransWorld will listen to this as well. I am telling you guys The Opryland Hotel is and would be an awsome place to see it move to. Again just for one year and then move it to a new city! Shane and its come on guys lets get her moving! Shane this time.

03-01-2010, 07:54 AM
Last year was our first Transworld as a vendor, and we certainly learned a few things for sure, for those of you who dont know, NEVER ship anything to the convention center. We had a box of catalogs and a very small box of business cards sent there, and it cost us $150 for the guy to put them on a cart, move them from the dock to our booth...$150 for about 5 min of work...there were a few other instances of "surprise charges" that came about, so definitley be sure that you have all of your ducks in a row before you get there, for us, it was an expensive lesson...St. Louis is a cool place, I agree with Shane though, maybe the show can go to different places and venues ever so often, to give people the opportunity to check out other cities or haunts that they otherwise may never have a chance to do. Just my 2 cents worth...Russell

03-01-2010, 11:05 AM
I will agree with Kip... I don't want OUR INDUSTRY show to be overshadowed by the need to fix the retail show. The haunt show will never be some multi million dollar money maker for anyone, and the retail show was. Keyword WAS... no matter what TW does they will probably not get Rubies back and Rubies will continue to work against them.

The only way you can truly get everything back the way it was is to get that group to give up and I don't see that happening. I don't want TW to forget that our show is now a success on its own and it needs to be promoted on its own and now with the shows together half the work could go into this.

I will work hard to make sure it doesn't.

Me personally I know some are happy to see some Halloween retail but if you really wanted to see Halloween retail then you would have been down in Houston a few weeks ago or you would have been in Chicago this weekend... I guess most people really don't.


Jolly Pumpkin
03-01-2010, 12:13 PM
Haunts attending the show are going to benefit the most from the combination of Halloween and Haunts. They will no longer have to spend money on attending both shows since they will be conveniently in one building. Vendors selling scary music, makeup, masks, costumes etc will do great no matter what side they choose because these products are essential to both industries. Unfortunately vendors selling high end animatronics will not benefit as much. Halloween stores attending the show just for the Halloween side will more than likely not purchase haunt specific products from the haunt side. I could be wrong, but I doubt it.

The haunt section will be up less than 10% in profits. The main reason for this is because Transworld realizes that the Halloween industry is much larger than the haunt industry so they are going to spend most of their advertising money on the Halloween side. Next year you won't see a huge improvement in haunt seminars, workshops, events, etc since Transworld will have the Halloween section to deal with also. There will be an increase in costs for vendors of the haunt show, but not a massive increase in profits from when the show was haunt only.

People need to realize that Haunts and Halloween go hand in hand. If you remove one from the equation one section is bound to fail. Transworld realizes this and now they are trying to build back their customer base for The Halloween Show since they feel the haunt show is already established enough. But this is going to backfire on the haunt show.

03-01-2010, 05:04 PM
I agree with Shane. The Opryland Hotel is huge with lots of convention space. The hotel is beautiful and shares the property with a huge mall that has some great themed restaraunts. There is lots to do in Nashville. We also have at least 3 haunts that stay set up year round. Death Row is a gigantic haunt with some great theming. I think at least one of the haunts would agree to open for the show.

03-02-2010, 08:22 AM
How can TW just "invite " themselves and bring a new segment to the preexisting haunt show?

Sounds to me they do not have the intrests of the Haunters in mind - only how they can make a buck off of the success in St Louis. Dr. You are right when you say that the retailers would have been in H or Rosemont.
The haunters need to protect their intrests and just say no to the combined show unless they want to relenquish their independance to only try and re-establish a ruined commodity from Rosemont.

They undermined the St Louis Show when they con-vinced me to go to Vegas. Now as I see it they are undermining the St Louis Show by forcing the Haunters to take the Rosemont Show - which will only draw the focus away from the Haunt operators.

I guess the issue is do the Haunters welcome the retail side?
Personally I sell to retailers and I have never had a problem going to Haunt shows and making sales. Haunters buy from me as much as the retailers. It's the party/paper side that seems to favor the retail show over the haunters market.

I know nothing about whatever rubies or tw did or who said what to who or who got pissed off at who but I am tired of accomodating my schedule to the whims of whatever TW decides to do or not do this year or next year. I need to budget a year in advance and I need to count on consistancy. It looks like St Louis has been consistant (up until this little modification), TW was consistant, until they blew it up, Midwest is consistant as hell! It looks like Houston is going to be consistantly buisy and HauntCon has been consistantly popular, even moving as they do.

Now consider - if TW has partnered with Haunters to produce what has been a successfull franchise in St Louis, why would they risk it's success by changing it ........in any way?

03-02-2010, 09:04 AM
I don't see a lot of the retailers wanting to open the gates to 16 year old haunters on the Halloween side side of the show. Will the retail side have a different age limit? If so, what happens to the age limit at the haunt show next year?

It doesn't impact me directly, but, I figured it would be good to get out there for disussion if it ends up impacting haunters next year.

03-02-2010, 10:06 AM
"How can TW just "invite " themselves and bring a new segment to the preexisting haunt show?"

Ummm it's their shows and they can do whatever they want... :) To me it makes perfect sense on the one hand. Less work frrom them having to produce two seperate shows in two different cities, why not combine and have everything in one city. Gonna be hard for me and a few other people out there that own a retail store and run a haunt. How to cover both shows?

As far as how the whole thing will be done from a logistics standpoint, they will most likley only allow legit buyers into the costume show. Like you have to havea retail sellers permit, or a store front etc.

03-02-2010, 02:05 PM
From my understanding anyone with a Haunt badge can enter the retail show and vice versa... so if you get a badge to one you can enter the other. We'll see how all this folds out.

Way to early to speculate I think.

Anyway I know some are very happy about this me personally I'm not a fan of it, because I don't want the FOCUS OF GROWING the haunt show to diminish.

I also understand this is a business and TW needs to do what they can do to save this retail show, I would probably do the same thing if I was them, but that doesn't mean I would be happy about it.

Its going to be a mixed bag of opinions on this matter. Bottom line is we as the haunt industry needs to keep our eye on making sure our show is the priority!


03-03-2010, 03:17 PM
I attended the Vegas show year before last, and the St. Louis show last year... I have to say last year was far better than the combined show. I hope they will treat them as two different shows that happen to be going on simultaneously in the same building. I guess we'll see how it goes.

I'll also say, as a foodie, the restaurants around the hotel last year in St. Louis were pretty great (and certainly less expensive than Vegas). There was a tapas place down the street from the America's Center that I can't wait to go back to this year. :D

03-03-2010, 07:57 PM
Ok, my first year attending a show was Las Vegas and because of that show, I opened a store front. I for one am in supporting the combined show to cut my expenses but lets look at it this way (I was a haunter first).

They separated the shows for two years. Obviously since they are bring the show to St Louis (which is the home of the stand allow Haunter Show) means that our show brought more people than Rosemont. If attendance wasn't the case, then bottom line is the Haunt Show did better in location for one reason or another.

Comments from vendors was the Transworld show boomed when Houston took off. Not to mention they are doing showings in NYC in December and February combined with the Toy Fair.

I personally think that we should be of the opinion that it wasn't the Haunt Show that needed the retailers but the retailers needed the haunter, which were not treat so kind in Las Vegas.

I don't think that we will allow Transworld to treat us as second rate haunters. I think we should wait and see how they separate the shows. This might wake up the retailers to not be so rude just because we might not want to order 1,000 or more.

I think we will be in the drivers seat on this up coming show in 2011.

03-03-2010, 08:37 PM
And for those of you that complain about minimum orders at these shows you do have the power to negotiate quantity and price. Walk up tell them what you want give them a card and tell them to call if they change their mind. They almost always call.

03-04-2010, 03:33 AM
How about IAAPA ? how cool would it be to spend some of your money before the end of the year so the tax man doesn't get ahold of it ? AND wtalk about weather... Orlando has all beat... This would give the chance for haunt owners to step up their games as well as the vendors. I hate to add to the argument but if its the weather ...

03-04-2010, 06:21 AM
I guess the thing to think about is the fact that the haunt show will be on its own for two years in a new city other than where we were all together, Rosemont. We went out on our own and ran a successful show in St Louis. How can the Halloween people who will be leaving the city they always go to and FOLLOWING US down to St Louis even think about treating us like second class? They are following us to St Louis and hopping on our wagon not the other way around like it used to be, I doubt they will be looking down on us they should be looking looking up at us obviously Transworld feels that they need us more than we need them.


01-16-2011, 07:23 PM
I say LETS GO TO FLORIDA !! I mean who the hell doesnt want to go to Florida in March ?? AND they have a big amusement convention in the first part of the year that just may appeal to some of the large haunts, not to mention beaches, Disneyworld, Busch Gardens, and etc....

never understood why the show went from Rosemont to Vegas then BACK TO THE FRIGGIN COLD in Saint Louis...

I vote Florida.... next time everyone votes to move the show LETS MAKE IT WORTH IT ...lol

( Just noticed I argued that point just 2 posts above...lol...sorry )

01-18-2011, 04:55 PM
Demographically, Chicago did, and St. Louis makes sense, as they somewhat centrally located in the nation, maybe with a little favor to the east, but the volume of haunts in the middle and eastern side of the nation if I am not mistaken is a lot greater than in many other parts of the country.

That's not to say Id personally love to take the trip to Florida or California in opposition of St. Louis...but it might be a little more distracting in a more touristy area.

Id love to see a demographic map showing pin points of where all the haunts in the nation are...to see the actual data in real time.

Mike "Pogo" Hach

damon carson
01-18-2011, 05:21 PM
My question is to Larry or anyone who can answer this and knows what they are talking about. Where are they gonna uut the retail side of the show? And if the Haunted Attraction side of the show grows anymore than the first year where is it all gonna be. I dont claim to know the Americas Center front to back. But personally I dont think its as big as Donald Stephens in Rosemont. Is there another area to put all this? I mean there would have to be or they couldnt host it all? Where is the rest of the show room floors?

01-18-2011, 05:39 PM
My question is to Larry or anyone who can answer this and knows what they are talking about. Where are they gonna uut the retail side of the show? And if the Haunted Attraction side of the show grows anymore than the first year where is it all gonna be. I dont claim to know the Americas Center front to back. But personally I dont think its as big as Donald Stephens in Rosemont. Is there another area to put all this? I mean there would have to be or they couldnt host it all? Where is the rest of the show room floors?

If you look on the website for the show you can see the entire floor plan...looks like it just fits in there, side by side.

Keep in mind that now that the shows are combined...there will be some vendors that were at both shows and will now only have a booth on one side or the other. Most tradeshows do also limit the number of vendors if it ever becomes necessary to fit the venue, then it is first come first served.

Currently there are still quite a few booths that are open, so I do not forsee some expansion being an issue. The floorplan map looks like it has dividers represented on it, and would appear as if the haunt show only took up about 1/3 of the total space available last year.

here is a direct link to the map (its a little buggy sometimes...just click off the window and back if it disappears) : http://www.twevite.com/vr2/shows/hs7ha27/start.html

Mike "Pogo" Hach

damon carson
01-18-2011, 06:02 PM
Thanks Jaks. Thats what I had heard but was making sure. Not to knock this show but there is no way it will be as big as it was in Chicago. But more vendors will be welcomed I guess at least by some. Hope everything works out well for everyone. Site doesnt come up for me so thats why I was asking.