View Full Version : 13th Hour Magazine

03-21-2008, 01:45 PM
Does anyone know the URL of the 13th hour magazine on the internet? Google has failed me today with any information on them. I like the approach and layout and would like to learn more. I am still a huge fan of Hauntworld and other industry magazines, but I say the more print media out there about all of this fun we have the better. I was glad I got a copy at Transworld and it sounded like if they scanned your badge you may expect to see them show up in your mailbox in the near future.

Thanks in advance.

03-22-2008, 08:39 AM
i have been searching myself! they are very hard to find!!! let me know if you come up with it!

03-22-2008, 04:17 PM
The magazine says they are a publication of "Imagination Publications,LLC". Their website seems to be down at the moment.

They do list an email address.

Hope this helps somewhat

03-22-2008, 04:22 PM
Thanks Jim!

03-22-2008, 05:20 PM
Boy OH Boy did I give these guys a STERN finger shaking at! seems that I wasnt included in the magazine....... Comeon! other than that its a very nice very large magazine that would look at home on a coffee table........

03-22-2008, 07:11 PM
The magazine looks fantastic, I agree, more of a coffee table book than magazine. I'm just not sure about the longevity, not wishing any ill will at all, in fact, best of luck. I would expect the next one to be a bit thinner though, can't imagine that there is that much of a market for it. Some advertisers had multi page spreads, never have seen that in HW or HA. We'll see what happens.

As far as content goes, there wasn't a whole lot, hopefully that will change.

I did receive the new Hauntworld right before I left for Vegas, haven't made it through it yet, but my first impression was that it looks great, and was filled with some good content.

03-22-2008, 07:57 PM
The reason advertisers had multi page spreads is because they were all given free ads! I don't see them as ever being able to get the $5000 a page they are asking per full page ad.

Jim Warfield
03-22-2008, 08:57 PM
The decline of newspapers and all print media began 20 years ago with cable TV having all those channels and continued with the rise of the internet.
Being in that business has to be trickier than ever before.

03-25-2008, 08:22 PM
This magazine is amazing and I do hope they continue with the publication. On the video at Transworld I noticed in small print it said Oak Island Productions.

03-28-2008, 04:46 PM
WOW 5000 a AD? Can you imagine the look on the face of the salesperson trying to sell me that ADSPACE, as I am literally dieing from Laughing on my end of the PHONE.... I know that you and all of your sales staff Have heard Me laughing outloud when asked to pay for advertisement. as well as the people over at HAM, I know that as marketing goes, people say you cant afford to advertise, but most of us SMALL VENDORS cant afford to ADVERTISE . BUT hey whats it going be.... a AD in HW or feed the family the next two months!

06-17-2008, 08:44 PM
I attended MHC over the weekend and picked up the new issue of 13th Hour. In my last post I said I thought that their next issue would be much smaller, well it wasn't, so I was wrong in my assumption, and figured I needed to say so. They also seem to have addressed the content issue - kinda. I still feel the other mags have them beat on content, but it appears as though they are listiening and moving in the right direction. I did notice a lot of new advertisers, not a lot of repeats. I still haven't gotten through the whole thing, but like the first issue, it is very impressive looking. Will it have longevity, I guess we'll see. I wish them luck, and stand corrected on my statements.


06-17-2008, 09:46 PM
I would have to say about their new magazine it is not for the professional haunted house owners...there are stories about making food or something, spooky lighting, and lots of stories on vendors. I guess I'm confused as to what the magazines focus is all about.

It appears to be nothing but tons of ads from vendors, make it seem like they have all this support, put in one story after another about the vendors. That is what it seems like to me.

Rick told me and others told me around he's mailing out 7,000 magazine or has 7000 subscribers, I don't know ONE person who has had one mailed to them, as far as I know they are merely handing them out at shows these same vendors are already exhibiting at. If he has mailed out magazines like he told me he was doing then have him show someone. I personally know of no one has been mailed a magazine only has been handed out at tradeshows.

As for as content if you own a haunted house and are looking to improve your business I don't think this the magazine for that or at least from the two issues I viewed unless endless stories about vendors counts. Maybe it does.

I guess it is just what you are looking for... but I still don't know why people would trade product for an ad in a magazine that has no subscribers or not many subscribers. I guess I'm confused some people are saying they are saying to them they have 7000 subscribers, then one person says he's sending them out free, but if you look in this magazine he's charging for subscriptions. I guess I'm confused here, if they have 7000 subscribers are those paid or non-paid, and where did they come from like nearly over night? If they indeed have 7,000 subscribers or whatever people are saying, I'd sure like to know how to accomplish that in such a short period of time. I need some tips! LOL.

I don't know if you saw this in that magazine, they are asking haunts to pay them to be featured in their top 50 attractions to get PR. I would like for them to explain how your attraction will get PR, are they going to mail the magazine out to someone that will then do national stories. I don't get it. They should provide more details on how that works before I personally would EVER pay them to feature my haunt. If I read what they're asking wrong, I apologize but that is how I read what they're offering.

I will give them credit on a couple things...I liked their new product pages, that was cool.

To each their own I guess. I will say the layout is nice, nice pictures, but NO CONTENT for the professional haunted house owner in my opinion or should I say myself, not what I'm looking for. If they want to provide content to advance your business they need more insight from the industry. Maybe they will seek this I don't know.


06-18-2008, 04:24 PM

I don't totally disagree with you, let me restate what I said in my last post "I still feel the other mags have them beat on content" I made this post as I mis spoke in my last post, so I didn't think that was right. Is there a lot of fluff in the magazine sure, but it appears as though this issue is moving in a better direction. Here are the articles, some pretty short, in this issue:

Guest Ghost Writer, John Hawkins – Oak Island
13th Hour Magazine – Just in time for an exciting new future
Creature Feature – The Grudge Animatronic
Crypt Keeper – haunt guru Leonard Pickel (we already know you're feeling on the relevance of this article)
Scare Safe – IAHA CHAOS
Tour of Terror – Netherworld
Haunted City Spotlight – Columbus, Ohio
Phobia – Spiders
You’re never too old to play dress up
Sculpting with Light
Gadgets – The right light to scare
Totally Twisted – Dee Snider
Behind the Scenes – Van Helsing’s Curse
It’s in their eyes
Time Flies when you’re having fun – Que Lines
Dark Secrets – The Bottomless Pit How To
Hollywood’s Influence on the Industry – The Mummy
Scary Recipes – Erupting Volcano
New Ventures – Grossparts
Fear Feature – Haunted Legends Art & Film Museum

So, my opinion, excluding the Scary Recipe article, everything else was relevant to the haunt industry. Do I think the articles were chock full of substance, no, hopefully this will get better.

I signed up for a "subscription" at Transworld and haven't received this new issue yet in the mail, will I, I don't know. So you're absolutely right, it's a tough sell to advertisers at this point where you pick up a magazine with ads for products you're they're seeing in person.

I assume you're addressing everyone when you say "if you like just reading about nothing" or "unless you want a recipe for cup cakes" I personally would like more in depth articles and substance, but all in all, it's entertaining so take it for what it is. I personally think Hauntworld is a better magazine at this point.

If 13th Hour fails, well, at least everyone got a couple attractive coffee table books.


06-18-2008, 06:29 PM
I have been watching this whole 13 hr thing for a while. At first I thought it was bs just from the avert. price'in. Anyways, I dont understand the how or why its a businness mag. as, as said it all vendors and peeps in the industry.
Yes I ramble.....but who would spen that kinda bucks to advertise in a mag. that is offered to just people in the industry? Makes zero sense to me. I will say as I havnt seen it in person....I get to see it finally this weekend i cant wait......sounds like a suck dry kinda antict to myself.(meaning they sucking you out of your dollors)

As far as CupCakes? are they halloween cupcakes?....lol
Yes, im trying to get Home haunter news and reviews going, but, I wont knock anything anyone does, but this just sounds crazy to me. I love the food idea and ever idea based on halloween for our stuff), yes different, not haunted house stuff.

I have to agree, I have researched a lot and such and compared it to our e'zine for the numbers and then took into considertaion the print aspect(yes we are going soon), and the circulation they claim......................... not knowing anything on them I going on hearsay but...........

any Vendor or advertiser.....check ur options where u put ur money....as said maybe Hauntworld mag. or one of the others.

-sorry for the ramble

06-18-2008, 07:29 PM
OK, ok. I've been reading this forum for a long time and always enjoyed the topics but never felt compelled to post, as you can see from my post count. But I just have to break my anonymity on this one. Please forgive me if this is long winded.

As for 13th Hour, I had a hell of a time with them. They called me about two weeks before MHC. They gave me the sales pitch and wanted to know if I wanted to advertise. It sounded like a good mag (mind you, I didn't know the cost at this time) but I wanted to see for myself. So they sent me a pdf of some of the articles, which seemed decent. So they called me back and I said I may be interested. How much?
You could hear a pin drop just before you heard my jaw dropping to the floor.
I asked if they had smaller ad space. Nope, full page or nothing. So I kindly told them I declined, explaining to them that my advertising budget was already spent for the year. They wouldn't take no for an answer.
"What's your budget?" he said.
I was pretty taken aback by this. It really isn't anyone's business but my own how much anything is concerning my business.
"Not five grand." I said.
"Well, maybe we can offer it in trade. $5000 worth of your merchandise for an ad."
"No, I'm sorry." silly me, trying to be polite. Whether its 5K in cash or merchandise, it's still 5K.

Needless to say, over the course of about five days, he called me 4 or 5 times, and kept me on the line for a total of 4 hours trying to get me to buy in. Not only did he take me away from actual work, he just wouldn't take no for an answer. I should have hung up on him long before, but I'm guilty of being too nice and polite, and worried if I was inappropriate it would be a bad reflection of my business if word ever got out into the industry. Eventually, my patience came to an end and threw all inhibitions aside and told them to leave us alone and not call again. That seemed to work.

During one of his many sales pitch onslaughts, I learned a few things. A) He claims a 7000 subscriber circulation, with a target of 10,000 for '09. B) It is a business to business mag and though non business subscribers are not rejected, neither are they sought after to sign up. Which may explain why people have such a difficult time trying to find it on-line. C) 13th Hour is part of a publishing house, meaning this is just one of many different magazines they have. I'm not citing this as a fault, but while HW and HA focus on Halloween and have a viable interest in it, to me, it seems this is just another market for them (the publishing house) to tap into.

Now, with that all being said, I have to say I was a bit disheartened to learn my booth would be smack dab right across from them. I guess as punishment for not advertising with them, I was forced to listen to their infomercial loop endlessly all day Sat. and Sunday. I think I can recite it in my sleep now. Maybe that was their plan all along.

One last thing, we did manage to get a copy and look it over. Here's my thoughts, though they may be bias due to my experience with them: A lot of pictures, which is OK, but I prefer content. Content was ok, but needs improving. I see a lot of pages that have a big photo and a small paragraph below as some of their content. I'm a reader, and I like full pages of text to read. To have to read small paragraphs found around large pics is irritating to me. And they're a little to heavy on the self promotion, IMHO. And if you look at the staff page, look close to the numbers. One journalist, something like 9 salesmen and like 8 or 10 marketers (going on memory, so the numbers may be a bit off). To me, it just seems their motive isn't for all things orange and black, but rather the mighty greenback. But hey, what do I know?

Well, there's my rant. I apologize for making my debut post a negative one. Anyone on here who knows me knows I'm not really a bitter person, I'm really easy going, but this experience with 13th Hour really gotten under my skin. Thanks for listening.

06-18-2008, 10:26 PM
Man, I try to correct myself, and end up having to do it again right away.

Larry started out the statements that there may be some "funny business" going on and Monsterguts confirmed it.

I was under the impression that nobody was probably paying for any advertising, yet. Being a new publication that they were trying to gain support for, not necessarily a horrible idea. But if they're going around trying to see what they can get, and essentially taking whatever that may be, probably not a great idea in the long run, and not something I would condone.

As the vendors find out thesed different "stories" probably not gonna work well for them.

I stand by my statement that "content wise" they seem to be moving in the right direction. Other things they may be doing, may lead to some big problems.

06-19-2008, 06:08 AM
I have the exact same story as Monster guts, but then they did it in person at MHC. They came by my booth about a dozen times. By the end of the show they were trying to get me and my business partner to make a descision on the spot about giving them product for ad space. I do not like be pressured, so the answer is no. The answer was no anyways. He wanted a ridiculous amount of product for a couple two page ads. I would rather advertise in Hauntworld, which i finally plan on doing, a magazine that actually goes to haunt owners. Everytime I asked the 13th hour people about how many haunt owners there magainze reaches it was the same thing "We print up 8,000 copies and mail them to every haunt owner in america". Really? How come none of my customers have received them? All I can say is scam.

Frighteners Entertainment
06-19-2008, 06:17 AM
My experience wasn't as bad as Dean's and Brian's.
We did have several conversations a couple of months ago.
The gentleman that I spoke with was polite.

Frighteners Entertainment
06-19-2008, 06:42 AM
I think they do have a haunt, trying to remember.....?

06-19-2008, 08:29 AM
He set up something in his basement for a party and now wants to open a haunt in town somewhere something like 4,000 square feet. This is why he wants products from the vendors for ads in his magazine. Keep in mind I don't know all the facts, I only know what he told me (Rick) or others have told me. But I think that is the case.


Frighteners Entertainment
06-19-2008, 08:33 AM
Yep, now I remember.
I believe you are right Larry.

Greg Chrise
06-19-2008, 11:53 AM
At HauntCon, only had about 20 minutes free to see who was on the show floor. I came around the corner and was barraged with this high pressure sales type offer to advertise or at least ive them all my information and they would send a copy to my house for free.

Some how I treated him like a telemarketer and declined telling him who I was, what I do or where I live. For all he knew I was there to inspect the bathrooms on that Sunday or just making sure the brass plated handles were still attatched to the hotel.

I came away from him and one other older dude trying to sell a magical propane cannon that was going to solve any problem I ever had in the world thinking how they were pleading and jumping up and down like some starving 3rd world throng that the militia had just stopped their free food shipment days ago instead of a proffesional sales floor.

Patti Ludwinski
06-19-2008, 01:19 PM
I can vouch for that, MonsterGuts!

Dean, You're one of the nicest and easiest men in the industry to talk to, and you DO respect the pitch of a hard-working salesman (like me), even when your time could be busy filling orders. Thank you!!! It's men like you (and many others) who give this HAUNT INDUSTRY a good name. I would love to see more of your posts from time to time.

Happy Haunting!

Frighteners Entertainment
06-19-2008, 01:28 PM
Ain't that the truth Patti.
I almost slipped Dean the tongue!http://hauntforum.com/images/smilies/eek.gif

06-20-2008, 04:11 PM
You vendors might want to read this...


06-20-2008, 05:49 PM
Im typing this on a whim...putting my thoughts down.
Is it 5K per issue..or 5K a year? Either way, thats a lot.
Now I got an issue today of this mag(thank you, my friend)...at a quick glance I went wow! This is nice!
Next glance....I understand what a lot are speaking about(price for advertisng (no comment)....First glance, yes even pretty and nice and clean I went "wow"( tons of Vendors/compaines/add's). Regardless if they paid or not to be in it....way too many adds for a magazine for the content. The pages with vendors/companies look great! But.........yes I have a huge butt i know that....lol...What I dont understand is this:
If a biz to biz mag. or a trade mag. how and where does the 8K(thousand) subscribers come from...call me a dummy.
Next glance.......I thumbed through it again.....I read the awesome laid out pages...to notice...Oh, another add...(a haunted house, oh that company or that one).
This is just my opinion the following remarks........
1. high priced
2. too many adds versus content
3. Very nice to hold and look through
4. To much controversery(sp) on advertisng price...Spoke with a few myself
5.my wifes calling me for dinner...

anyways, all im saying....I like the Book, it looks really nice and pretty, I would buy it(maybe depending on price)...wait its a biz to biz type mag kind of like a trade magazine I quess(my quess). If that I canot justify the cost to myself.
I contacted them weeks ago saying I heard of it and wanted to know price to subscribe to it...two emails later...nada.

My final review....someone is forking out huge bucks(best not be u vendors)...trying to get this "haunt vendor book" of the ground.

Sorry for my ramble.....I was on phone when posting.
But if at 5K per year, good luck and well.........even at 2k.........

put ur money else where.

yes, I admit, no offisive to 13th hr, nice book, but....theres so many better ways and cheaper to adviter....sorry im still stuck on the amount of subscribers and issues mailed out.

post more of my scarted brains thought later.

06-20-2008, 06:10 PM
Larry, this whole thing did seem to me like those phony phone books, the kind where they send you an invoice that looks like the real Yellow Pages bill you are expecting - just a little sooner so you will pay it before you get the real bill and realize you have been duped. Similar sales methods, it sounds like.

06-20-2008, 06:18 PM
If you have time to read this court appeal (link below). You will see he uses the same tatics with the haunt vendors. Here you will read a judgement against him for over 230,000.00 that he is trying to appeal from a 1 hour photo advertisement where the owner told Rick not to run the ad and he ran it anyway and tried to charge him. Plus you will read a private discussion between them when Rick sent his sales person out of the office so they could talk......Read on.......


06-23-2008, 10:30 AM
I have no doubt that they have read everything.

Keep in mind all we are saying or our opinions, they might not agree with them but they might not like to comment on them either. They might read these forums, take our opinions to heart, and improve or change their policy. Who knows what they are thinking or doing.

But I do not agree with their policy. Maybe I'm just different than most, I don't take someones word of 7000 subscribers, or all that other stuff, I am from Missouri, we're the show me state, so SHOW ME! Also I would not sign any contract with anyone for advertisement for any magazine not just 13th Hour without first getting proof of all media claims. When I deal with radio stations they provide this information to me, hence this publication or any other should be able to provide the same. If they can back up their claims more power to them.


06-23-2008, 11:37 AM
I can vouch for that, MonsterGuts!

Dean, You're one of the nicest and easiest men in the industry to talk to, and you DO respect the pitch of a hard-working salesman (like me), even when your time could be busy filling orders. Thank you!!! It's men like you (and many others) who give this HAUNT INDUSTRY a good name. I would love to see more of your posts from time to time.

Happy Haunting!

Awe, shucks. Thanks Patti. You're making me blush.

I can respect anybody who is just doing their job. Heck, many of us here are in sales in one capacity or another. I sell Halloween stuff, haunt owners sell tickets to their attractions, advertisers sell ads and haunt actors sell their character each time patrons walk near them.

But we don't come on too strong and we all know when no means no. 13th Hour is just way to pushy IMHO. I have felt less pressure from used car salesmen.

And Gadget, we avoided contact with them at MHC by discarding the nice guy persona and sending them an email just prior to the show telling them "don't approach us, talk to us or look at us at MHC. We want nothing to do with you". A bit on the jerk side, yes, but at least we didn't have to endure another sales pitch while at MHC. If they blacklist us from ever advertising in their mag, well, I'll worry about that when I have 5K extra that I have burning a hole in my pocket.

As for posting more on here, well, I always felt out of my league here. When you have the likes of big hitters like BodyBagging and Gore Galore regularly posting, a 'lil ole store owner like me can feel a bit intimidated. And I usually only post when I feel I have something relevant to add to a topic, which usually I have nothing relevant to add to anything. But I'll try to post more.

06-23-2008, 12:39 PM
I have not had any "unpleasant" dealings with these guys?? The new issue looked great...different styles are for different audiences. They have nothing bad to say about our industry and they run a large haunt? Doesn't that make them one of us?Give 'em a break. I know personally that running a magazine is "hard, hard, hard"...oh and did I mention "HARD" work.
Nobody can please all the people all the time..it's impossible!! ( especially this guy named Roger I know..but that's a different story ) But they have the right to charge people for ads...why be shocked that it's not for free?? Would we let everyone in our haunts for free?? Do we not give group discounts?? If you own something..a mag, a haunt, a website....you have the right to try and make a living....why do we charge some sponsors more than others??? It's all situational. Just my 2 (ok maybe 3) cents.

06-23-2008, 01:23 PM
You are right. We agree! However, they are telling us 5000.00 per page when we can find only 1 person who paid 500.00 for the full page. Also, most people only traded props some only worth 2 to 3 hundred dollars or free for full pages and others traded thousand dollar props for a full page.

There is also the main issue of distribution of the magaine. They claim 7 to 10 thousand mailings. Is that possible?

From what I hear they only hand them out at shows which falls way short of even the 7000. Anybody ever get a copy in the mail?????

06-23-2008, 05:21 PM
Well John you just happen to be one of the people he gave like a zillion pages to for I know probably wasn't $5000.00 a page. I don't know what your deal was but I doubt you paid for them that kind of money. The question is or isn't whether or not producing a magazine is hard work, the question is is the guy telling the truth, or is he making false claims to get people to advertise, or is it ethical to give one guy five pages of his magazine for nothing, and try to convince the next guy to give him $5,000.00 in product.

I don't think you get it... the way it appears to me is HE IS USING YOUR NAME and the ILLUSION that you bought five pages to sell the next guy into buying ads.


Patti Ludwinski
06-23-2008, 05:35 PM
I've never received one of his magazines in the mail, and I get everything!...LOL. My mailbox is full of industry style magazines from Amusement Mags to Bowling Industry Mag to FEC mags. Additionally, I haven't heard of any professional haunt owner who's received one.

06-23-2008, 05:59 PM
No Larry,

We both know right from wrong. We have both been around and surfed the crazy waves of this ever-changing industry for many years. I personally have no trouble paying or trading for an ad in a publication. When I printed Fright Times, I would give the writer's who contributed a complimentary ad. This was my way of keeping the "cream of the crop" writers on board.
I belong to a "barter" program here in New England and I trade tickets for lodging, limos for celebrities, and many times even media. I think advertising in a publication is a personal choice and each deal is between the advertiser and owner.
With the "Freak Energy" sponsorship this year at the haunted house, they gave us product (and a very good one) for media exposure. I had other sponsors that were cash..it varies between each deal.
What I am saying is that they are a "new" publication and as they grow they will learn more about us and I'm sure they will continue to adapt and improve with this always-changing industry. There is room for everyone, especially since we all cover different aspects of the industry. All the mags just keep getting better..I love 'em all!!

06-23-2008, 06:00 PM
Wow Larry, I never thought of that part of it. I was to busy thinking about my situation. You are right! Great Point!

Thank You!

06-23-2008, 06:06 PM
Another thing I was told by venders is he is telling everyone that he purchased my item when infact he did not. I told them that maybe they misunderstood him and they said absolutely not. He mentioned purchasing my item several times to them as a selling tatic. When it was a flat out lie.

06-23-2008, 08:59 PM
This is ridiculous...my deal is my business. Nobody should put words in my mouth except me. There was this thing called the Salem Witch Trials too...burn 'em..ring a bell? Come on. All I am saying is that there are many voices in the industry. Netherworld had a wonderful layout in the magazine..Ben is my friend and yours..was he wrong to be featured? He has my respect as well as other people in the trenches. I have been around forever but not one single magazine has featured myself of my haunts..coincidence? No!!! It's all about the "in" crowd. Let's be real...you sell a sponsorship to "Joe's Pizza" and you quote them one price. You sell one to "ATT"...would you ask for more? We all know the answer. When you go buy advertising for your haunt..I hire a media buyer because he can get better deals than I. Five different clients will have 5 different deals..it's just business. If I took Dave Bertolino to assist me in buying a car...the dealer would end up oweing "me" money..it's all in negotiation..It's called America...let's move on to something productive!

06-24-2008, 01:01 AM

You are actually correct, everyone can make their own deals. If you got a bunch of free ads and the next guy paid for them you're right 110% that is up to each person to make a deal they feel good about.

If someone wants to pay $5000.00 and the next guy can figure a way out to get it down to a few hundred good for him.

I do agree with you...however I personally just don't think it is the right way to do it in the long run.

But again I'll just agree you are 110% correct. So based on that I agree we should move onto other subjects.

Also I see your haunts have never been covered by any publication...hmmm. That isn't true Fright Times covered them!!! Wasn't that an industry publication? I think so! Hehehe.

Hey I have no objections to covering Spookyworld, in fact I tried to cover the thing back with Berto had it and he wouldn't get me the photos and stuff I needed. I would love to do the HISTORY of Spookyworld! That attraction was an inspiration to me and many others!