View Full Version : Creative Market Research

08-25-2008, 01:04 AM
My wife had a great idea today. We are doing a Haunted Hospital and we are also interested in finding out how people are hearing about us as we are only in our second year.

The first room will be a waiting room, people are grouped by the ticket sales person then let into the waiting room to sit until a Dr. comes to bring them into the Hospital. While they are sitting there, we are going to have a nurse give them each a clipboard and tell them we just need them to fill out some information before they are seen by the doctor, just like a real hospital.

On the sheet will be basic questions "how did you hear about us" "did you hear our radio ad, how many times" "Did you see our billboard, which one" etc.

Jim Warfield
08-25-2008, 01:18 AM
I also ask them where they are from? If they have been here before?
This also tells me where the ad may have been seen.
Caller I.D. helps this information come in too.