View Full Version : Haunted Attraction Demographics

Old Tree Studios
06-16-2009, 03:51 PM
Has anyone run across any detailed demographic information for haunted attractions? Haunted House Facts on Hauntworld has some good information, but I'm looking to see if there are any surveys done with more detailed info.

For instance: 18-34 seems to be the targeted demographic, but does anyone know by what percent? Or male/female breakdown? Also looking for average income of a haunted attraction attendee.

Of course these numbers are different from attraction to attraction and from one part of the country to the other.

But any sourced and reliable info out there would be helpful!


RJ Productions
06-17-2009, 12:13 AM
The Hauntworld numbers are your best bet. There have never been any detailed surveys that were accurate.

Most Haunters do not want to reveil any details because in the past it has come back to bite them in the tail! One survey wanted details, then it was found out the info was being used to determine where someone wanted to put haunts in several states.

On a local level, haunters do not want to release info that can used against them by their competitors.

Unfortunate it's the nature of the business.

Jim Warfield
06-17-2009, 09:16 AM

Old Tree Studios
06-17-2009, 11:10 AM
Yes Rich, I was afraid of that. And probably an understandable concern. I suppose I'm as reluctant as anyone to "open my kimono". I think instead of statistics and numbers I can use: "People like scary stuff, trust me." That will work.

Jim Warfield
06-18-2009, 12:38 PM

RJ Productions
06-19-2009, 09:03 AM
The easiest thing is to quote others. Go to the Haunt Facts link on Hauntworld. If you use any of the info you say "according to Hauntworld..." . There are several YouTubes of Haunts like the Netherworld piece. If there is any quotes you can pull from them add the disclaimer "according to ...." .

Utilizing info this way not only adds an air of authority but it also makes sure that you are never accussed of just "making stuff up". Always be prepared for misinterpretation. Years ago we were on the Vegas Strip. We advertised for and sold booth space to vendors. I quoted the Visitors Board that stated there were over 3 million visitors to Vegas in October. One vendor wanted her money back because she thought I meant there were going to be over 3 million visitors to MY event!!!! Then again she could only do 4 customers an hour and we were open 6 hours night and she based her potential income on 20 customers a night!! You can't fix stupid!

Jim Warfield
06-19-2009, 07:39 PM