View Full Version : HHA/IAHA Media Info

10-13-2009, 10:15 AM
2009 HAUNTED HOUSE Media Information:

A Joint Project of IAHA and HHA

HHA The Haunted House Association - www.hauntedhouseassociation.org (http://www.hauntedhouseassociation.org/)

IAHA The International Association Of Haunted Attractions - www.iahaweb.com

1. How many haunted house's are there in the country?

There are approximately 2,000 haunted attractions in the United States annually, ranging from smaller local charity events to larger, dedicated seasonal haunts and Scream Parks (theme parks which feature Halloween-themed events every year). In any given state there are numerous opportunities to be entertained at a haunted attraction. Although the bulk of haunted attractions are located in the United States, there are attractions in Great Britain, Japan, Hong Kong, Australia, New Zealand, Germany, Canada and recently in Dubai.

2. What is the definition of a haunted attraction?

Haunted attractions include haunted houses and hayrides, a Halloween-themed walk through the woods, and of course a cornfield or maze.

3. What is the average attendance?
Haunts can range in attendance from well below 10,000 to over 100,000 guests in a season, depending upon the size of the attraction.

4. What is the average cost?
The industry average is about $15.00 to $30.00 while seasonal Scream Park attractions can cost as much as $50.00.

5. What has changed in the past 5 to 10 years?

Haunted attractions have become a true seasonal experience. Advances in make-up, set design, animations and presentation have enabled the haunted industry to immerse guests in the spirit of the season. The modern haunted attraction is akin to taking part in a scary film or video game, giving the attending audience an extremely memorable visit.

6. How did you get into this business?

Most haunters evolve from a lifelong love of Halloween and the thrill of the season. Although a very serious business venture, haunted attractions offer proprietors a fun and festive opportunity to entertain and celebrate with a captive audience.

7. Who has the best haunted house in the country?

The true measure of the term “best haunted house” is subjective, to say the least. There are amazing haunts all over the country, with a variety of themes and styles. From small towns to large metropolitan cities, there is no shortage of fun and entertaining haunted attractions - the only real limit to the amount of enjoyment a visitor receives is their own imagination.

8. What tips can you give our readers to make their experience better?

The best advice for guests attending a haunted attraction is to “expect the unexpected”! Be prepared to be scared out of your wits and laugh about it afterward – this is the Season of Screams and there is no better venue to celebrate than a haunted attraction. If crowds are not your scene, then it is recommended to arrive early in the season to avoid the lines (although an enjoyable aspect of the experience is the contagious nervous energy of guests anticipating their fears brought to life – you may consider bringing a group for your outing!).

9. How much money is generated by Halloween each year?

Halloween as a whole is a 7 billion dollar plus industry. The actual number that haunted attractions bring into the economy is still being determined by groups like our associations. According to the National Retail Federation and Visa, 18.1% of Americans plan on visiting a haunted house in 2009.

10. Who is your demographic?

Although some statistics indicate that our core audience is comprised of 13 to 30 year olds ( females in their late teens being a large demographic), anyone with a love of thrills and the Halloween season can enjoy a haunted attraction. Haunts are visited by dating couples, families, corporate team builders, fraternities and sororities, as well as folks celebrating birthdays, reunions, anniversaries and much, much more. Since every person is entertained in their own unique way, there is truly something for everyone at a haunted attraction!

11. What steps do you take to ensure the customers safety?

All professional Haunted Attractions are subject to comprehensive inspections by the local authorities having jurisdiction such as the Fire Marshal, among others. They all carry major liability insurance. Most employ off duty Police and onsite EMT personnel.

All professional Haunted Houses take safety very seriously. Safety inspections are conducted every night before opening throughout the season. Many Haunted Houses have installed surveillance cameras to ensure quick response to any potential hazard to guests, employees or property.

Owners and Operators spend countless hours addressing safety issues with our associations doing safety outreaches and seminars to address this important facet of our business.

Hope this helps you all with media!