How do I get the word out on a budget?
This was my first season I opened a Haunt (4,000sf) The haunt was great people that were there said is was much better than some area Haunts. BUT only got 700 people go through in 3 weeks that should have been a night. This year The Institute Of fear is making Saratoga Scare Fair 8,000sf. Sounds great doesn't it well flyers didnt seem to work. What can i do on a budget to get the word out?
"YES, TEACHER! I Know, I know!"
For me this is simple. (Your results may vary)
Be Creative! Invent or re-invent yourself, your "story" (You DO have a story, don't you!?)
Leave your story slightly under stated, mysterious in a natural way (because nobody ever really knows all the information, not really.
How did CNN 's web site happen to feature a nice story about Ravens Grin last October?
They called and I was home to answer their call-simple, huh?
Of course we never leave this haunted house because it is also our home... yes, this is kind of strange, unusual.. maybe that is a partial reason the reporter girl called us?
Maybe several other odd, unusual reasons added to this quest for many writers?
By gosh! Maybe being odd, strange, different (or at least reguarded as such a "critter") just so happens to be what all of this is all about?
I didn't really know what I was doing when I began my haunt, but I did have many desperate ambitions, tools, experience using those tools and knew how to succesfully experiment with the often meager resources at my disposal.
Those incredibly long hours of concentrated effort passed quickly because I was in such a "place" of enthusiastic thinking, coordination and doing. When I became totally exhausted, I would lay down fall asleep for a few hours and begin again.
I had nothing and no other opportunites for me except to build a successful business, the ditch with the old door spanning it was my next place I would be calling "Home" if this did not work.
Would I have worked this long and hard if I was just trying to copy what everybody else had already done? Doubtful. This was going to be "mine" as much as possible, I was building MY IDEAS.