Its all about word of mouth advertising really
Let us know how it works out! I have been looking at this for years, but it is out of my budget for right now. I struggled last year with photo ops because I didnt spend enough time building the process. Camera didnt connect to the printer correctly, printer started having issues, etc etc etc. I am going to be fixing all that this year and providing pictures with our name on it in front of a cool looking prop and "photo op" area we built.
Next step will be picture marketing if budget works out and we generate enough interest to beef numbers
Let's hear it for small towns!
Amen Monster. Well put. We are in the same boat. And every demographic is different. I spent $80 for a banner that had our logo, a catchy phrase, and the website address. In a metro area, it would have driven people to the website, but here, it didn't do anything. We are now resorting to old school media that did work. Flyers are essential in this town. Print media with the local newspaper was also successful - we will be enlarging our ads and running them more frequently.
We also did the local Fall Festival, and Tractor Festival. Set up a booth with some oddities and had a few characters roam around with Fav Cards. This was our biggest success. We will also be adding radio station ads because in this small town, every one listens to the radio, and it reaches three counties. And like you said, word of mouth is critical. I plugged into local businesses and got them involved in the event, which led to them adding us in their newsletters, and talking us up during their events and behind their retail counters.
As a marketing professional by trade, this has been quite the challenge, and quite an education to say the least!!