Marketing Is King... How Much Do You Spend Per Head in Marketing?
Just doing some research amongst all of you current haunt owners. I'm in between school terms for this week so I'm working on my future haunt again. ANYWAYS I'm curious to see what the average is for haunts small medium and large to spend on marketing. You can vote on what you currently spend or what you used to spend. The most you've ever spent on marketing or the least. I don't care. Any information will be extremely helpful.
Through my research I've come to a conclusion that one major component of success for any business, haunts included, is a successful marketing campaign. When you have brand recognition people are more likely to trust making a purchase with your company. Obviously when you see the Disney logo you know you are getting ripped off but a quality product. As far as haunts go I know some people's mantra is let your customers be your advertisement... Word of mouth is the best for new customers. I'm not saying I disagree, quite the contrary, its just I also think that putting up a billboard or two wouldn't hurt also.
So I was hoping any of you could give me some insight on what has worked most for you in the past. What marketing investments have you made and seen great returns and what has been a dud?