I'll just pick a number..
"85%?" of our customers find out about Ravens Grin from their friends or relatives .
some will find us from some relativly obscure sources like small travel publications and books like "Odd-Ball Illinois"
Newspapers really seem dead-in-the-water. A few years ago we were on the front page of The Chicago Tribune ("You can't BUY an ad on most any front pages, you know!") I had to drive 30 miles to find that paper, nobody reads newspapers anymore.
Radio out here is very hit or miss but then with all the other possibilitys for music, news who listens to radio besides the "Hogs" & "Frogs'? (For their "report".?)
Beginning a haunt? I don't know what would work the best for that anymore.
If you are already going, been going, treat your customers very well, they are "people" too and most people have a positive response to good treatment.
Try to put on a show worth what you are asking them to pay for it.
Yes, it's hard sometimes.
I have never learned so much about "people" as I have during these last 26 years of owning and running Ravens Grin.
Tons of fun too! (Earned FUN!)