Did MySpace work?
Ok haunters, how much did your attendance increase using MySpace?
I ask 4 haunts to do a simple survey at there ticket booth and ask how
they found out about there haunt.
Of 4 haunts I've talked to, they all told me that for the amount of time they
spent working to get friends, it didn't get them many new customers. :cry:
How did it work for you?
Was it worth the time you put into it?
Hey Gary. I'm headed to the hospital, taking Mom, in a few minutes. As soon as I get a chance, I'm going to run the survey data reports from the ClicknPrint online ticketing system to see how many indicated they found us on Myspace. I will tell you this, based on the number of emails we received from people who found us on Myspace and the number of people who came out for the Myspace Discount, I feel that Myspace was one of the stongest driving forces for us this year. We also received huge amounts of traffic from Myspace to our website! Right now we have about 8,300 "Friends" and growing. Of course, I've spent a great deal of time working the Myspace account with contests, BLOG entries, Birthday Wishes, etc. I plan to keep using it as a marketing tool here. :wink:
I can not give you hard numbers on ticket sales but we did get several actors who we found exclusively as a result of MySpace. So my guess is if we got as many volunteers through MySpace as we did the .com site then it had to be getting out there. Though we did use http://www.friendadder.com/ at the suggestion of some people we know that have a band. And that really helps blast your MySpace out to your local market......
Spacestation is a pretty good adder also.
Myspace definitely produced for us. It got the word out much farther about our event than it has in the past. In fact, I worked the front room on one of our busiest nights of the season, asking each group where they came from. Not one group all night from the town we are located in, and three hour drives were not uncommon at all...
But did they drive for three hours straight up or straight down?
(I always ask customers this)
One poor unfortunate complained about standing in line to get in because they drove for "Hours and hours" to get here!
Then I find out the town they are from is 35 miles from here!??
"Hours and hours?"
Tonight a little girl said her feet were cold, (we were in the outdoor part of the tour, she had on no socks) I told her to follow the path and it will take her back into the house........
Then I couldn't find them.
They decided to follow the path backwards, and there they were each smoking a cigerette! (She looked 12 to me)
I guess smoking a cigerette was more important than getting her feet warm?
I told them that I did not have time to watch them smoke a cigerette.
Strange that you mention an increase in traffic from outside of your local market. The person we had doing spot interviews had pointed out a few nights a very high number of people from outside the area. We were attributing it to just the advertising on internet sources. I had not even considered the possibility of this being an effect of the marketing style though MySpace. Though I am sure we hit a LOT of people who we had never marketed to before using FriendAdder.
My space brought us more strippers for customers.
No complaints from me the ticket taker.
...and you never even had to break a 20 or a 10 because they all paid with one's.