I don't find clowns to be scary, at all, but the simple fact is, clowns and chainsaws scare the bajeesus out of people. Better yet, a clown with a chainsaw
What we find scary is completely different than what Joe Public finds scary. Last June when we had the MHC bus tour come through, I asked numerous people that came through what they though. The general answer was "It was a great haunt, but I hated the maze". A few people followed that up with "But, for whatever reason, patrons love mazes, so you gotta keep it".
As for keeping to a theme, there are pro's and con's. Yes, it's hard to script in a clown house after a hospital and a toxic waste area. But on the other hand, I've been though haunts that follow the same theming throughout and I've found them incredibly boring. 45 minutes of straight clowsns, or aliens or swamps or ruins is just to much.
Operations Manager & Technical Director