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Dave hit the nail on the head with two words, "perceived value". We've been working hard to increase perceived value each year. We charge $13.00 for general admission and we do offer $2 off coupons for early season dates and weeknights. We maintain a crew of approx. 30 people per night and they are all paid. This has proven to be a big challenge for us. The positive side is accountability on the part of the Fright Team, the downside is our customers commonly believe that our Fright Team members are all volunteers and we're raking in the cash. Because we have a large payroll, much less of the money coming in is able to be given to charity, re-invested into attraction upgrades and used for paying ourselves. Technically, we've been operating as a non-profit even though our intention is to be a for-profit. :lol: We understand though that in business you invest in your team members, your community and your company first and plan for the long-term. We have high goals and we're still in teh sacrificial years. We've overcome incredible obstacles in our 3 seasons and we've still managed to improve the attraction significantly each year. We've stayed on course and most importantly on budget. Have we raised our ticket price? Yes, when we started we charged $12.00 for general admission. Last year and this year, we're charging $13.00. We didn't hear one complaint about the price. We feel it's because we significantly increased the "perceived value". :wink:
Wow! That was a long winded answer, wasn't it? Thanks for bearing with me! :lol:
Kel
Wow! That was a long winded answer, wasn't it? Thanks for bearing with me! :lol:
Kel
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