Haunt Placement Question

[sn0w]

How important is highway haunt exposure.

As in, will there be a leaps and bounds improvement to customers if my haunt is located directly on the highway. I am looking to put my haunt outside a major city in a metro area with 300k residents. (Major city has 4million)

I think the traffic is something like 200k drivers would drive by my haunt every day.

The problem is because I live in such a populated area, Interstate property is very expensive, especially something big enough for a legit haunt.

How much business would I be sacrificing by having my haunt a couple of blocks (literally 1-2) off the interstate.

I imagine that most people check out a website before they go anyways, so they will see how to get there before they go.

Any help would be appreciated!!

[Jim Warfield]

Ask around

Talk to as many other area business owners as you can to get a clearer picture of things where you want to be located.
Would your customers have an exit ramp close by or have to drive 15 miles on the multi-lane to see you? (Once they "saw" you?)
Parking? Where? How much?
Would a next to the road location save you advertising money? Maybe?
Maybe figure the extra rent as that saving on ad money?
I know of a tourist town in which store rents drop alot a block off of the main street because they see alot less people, but that is a tourisim thing not a haunt where fans will seek you out with a passion.