Brad and I run Ultimate Fear Haunted House. Last year was our first year in a market that puts roughly 500-600k people within a 60 mile radius of our event. We brought in 5,200 people in our first season on a fairly small advertising budget. I arranged some community basically free advertising things, then just a base set of radio ads during September and October.
Well this year we completely remade the event, and we feel it will be a top notch event(thread coming soon)! This year I feel as though we are an experiment into a new market and wanted to share our results with everyone here. With the slight success we had last year we decided to blow the roof off of the marketing budget this year. By the time we are done we will literally have almost quadrupled our marketing budget compared to last year. Our radio ads started August 1, and our web hits are already starting to increase dramatically over last year. Too soon to tell what the outcome will be obviously, but just curious if anyone has any comments on your haunts past growth from year 1 to 2 or whatever year you consider your breakout year.
I feel as though we are testing the limits of the market to OUR max, just hope the market tests us back with an overwhelming crowd flow!
Well this year we completely remade the event, and we feel it will be a top notch event(thread coming soon)! This year I feel as though we are an experiment into a new market and wanted to share our results with everyone here. With the slight success we had last year we decided to blow the roof off of the marketing budget this year. By the time we are done we will literally have almost quadrupled our marketing budget compared to last year. Our radio ads started August 1, and our web hits are already starting to increase dramatically over last year. Too soon to tell what the outcome will be obviously, but just curious if anyone has any comments on your haunts past growth from year 1 to 2 or whatever year you consider your breakout year.
I feel as though we are testing the limits of the market to OUR max, just hope the market tests us back with an overwhelming crowd flow!
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