Can anyone who does alot of radio give me some help? I to maximize the bang for my buck. Some of my questions are how many stations should i advertise with,
is there certain formats to stay away from. How many spots a day is effective. My first year i used about 5 different stations with a good variation of formats. And it did ok for us . Last year we took the station that we had best responce from that first year and gave them the majority of are ad budget for last year.
It just so happens that it was the top 40 station. This did not go so well for us
we actually did less last year. Any feed back would be greatly appriected.
is there certain formats to stay away from. How many spots a day is effective. My first year i used about 5 different stations with a good variation of formats. And it did ok for us . Last year we took the station that we had best responce from that first year and gave them the majority of are ad budget for last year.
It just so happens that it was the top 40 station. This did not go so well for us
we actually did less last year. Any feed back would be greatly appriected.
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