You have to know what you're doing but YES... Facebook has the single greatest marketing tool potential for haunted houses since location, location, location. We are pretty much using it exclusively to build our customer base. Our billboards were exciting and fun to look at but according to our customer surveys they did nothing in comparison to Facebook and word of mouth. Facebook is in essence an extension on word of mouth. And the cost is a fraction of billboards, radio ads, promotions, and time consuming flyer hand outs. Right now is the greatest time in the history of the Earth to start a haunt. With Halloween performing so well on TV more people know what a haunted house is than ever before. With Facebook you can reach into the consumers household as they share kid photos with their family and friends. With smartphone GPS in everyone's hands you are only a click away from an easy pre-determined map to your location regardless of how obscurely out of the way you are. The future is bright for those who can utilize these new technologies. I am truly excited.