What do you ask on your exit polls? –
Our season is quickly wrapping up and I wanted to get some exit polls in before it's all said and done. I know what I personally like in a haunt. But that doesn't mean jack since we're here to put on a show for our customers.
I'm thinking about doing something along the lines of a $x dollar off coupon valid on the 31st (historically our slowest night) if they bring it back completed or some other way of getting them back. We already have a group that hands out flyers to just about every patron that walks out of the haunt so I'm planning on simply having them hand the survey out to the exiting customers.
As we have never done a mass patron survey before, I figured I would ask everyone else what they might be doing, it's easier to bypass eveyone else's past mistakes! I'm looking for pointers on how many questions to keep it to and what type of questions. Did you do a multiple choice or a 1-10 scale?
My thoughts were to keep it to under 10 questions as well as a section for additional comments.
Operations Manager & Technical Director