It could be a noble and worthy undertaking if a survey could be done, involving a cross section of large, small, profit and charity haunts, add in there the hay rides, the ones in buildings, the ones in malls and while you are at it, it would also be enlightening to have a good cross section of all 50 states represented to some extent.
Add to this confusion the fact that taking the same ingrediants for a haunted business or a Devil's Food cake, some people just have no talent when it comes to "Cooking" no matter what.
It is ALL so much experimental, each season, sometimes?
I have been trying to analyze my own business all the time, trying to figure out the whys and wherefores of this endevour. About the time I begin to think I actually do have something figured out, things seem to change.
I do customer surveys constantly.
Last year my October business was down, but my September figures were alot higher than they have ever been?
We still came out with less money at the end of the season, but the fact that we then needed less help , helped balance it out, somewhat?
If November's weather is predictable or even pleasant, my business carrys on into November until Turkey day pretty strongly, if the weather turns real cold and/or nasty or unpredictable, forget it, it's over, zero business.
In the spring, if the weather is nice beginning in the middle of May, then people vacation on schedule and summer business is good. I have seen cold, rainy weather all through May and everyone seems to delay vacations until June or even later.
Very detailed information would have to be screened and names hidden because if it wasn't like this, someone in your area could use your personal info to help them get into the business and compete directly with you.
Or some huge/moneied person could sift through personal information and pick out which markets they wanted to invest their next five haunts into. More competition.
Most will sharpen a knife for you, unless they think it's going to be used to cut them with!