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Thread: Obtaining Sponsors

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  1. Default  
    Join Date
    Jan 2011
    Around Cape Girardeau
    I have looking at opening a haunt and have been wondering
    about how the sponsorship stuff works.
    Just sent you an e-mail too. Thanks Bobby

    a.k.a. The Butcher
    a.k.a. Hauntlord

  2. Default  
    Join Date
    Mar 2010
    Thanks Doug I'm on here on my phone at the moment, by the end of the day I'll send you the newest version, feel free to ask more specific questions. I'll do my best to answer any and every, I run a haunt that is based 100% on donations and sponsorships so I think I can be useful lol.

  3. Default Info Request 
    Just sent an email requesting sponsorship info for our haunt.

  4. Default  
    Join Date
    Mar 2010
    I'm on my phone but I'll send the attachment when i get home after work

  5. Default  
    just sent you an email!


  6. Default  
    Join Date
    Aug 2003
    Las Vegas
    This topic seems to rotate through every other year or so!! Usually because we get new people who want to open a haunt, they see some hanuts with sponsors and assume they can get sponsors to pay enough money to open their haunt!!! Simple answer is NO WAY!!!

    Sponsors are very usuful and you can get them, the best way is to always put yourself in the shoes of the sponsor. What would YOU do if you owned the business and the haunt owner came to you with the same deal????

    BEST way to deal with sponsors is to get "in kind" donations. That is you are getting a value, but not necessarily money. But thing of it this way, if you get goods or services that you need, that frees up your capital to spend on other things!!!

    Remember this, an advertiser works on impressions, how many times his name or message is being seen versus the cost.
    Say you get a TV ad that costs $1,000 but it is seen by 300,000 people your impression is only about 1/3 of a penny per impression.
    If you want to charge $1,000 for a sponsorship to put a banner on site and you get 10,000 patrons.... your impression is .10 each.
    So the trick is to find ways to increase the impression rate.

    One of the easiest ways to deal with sponsors is to trade for services. Say you need a generator and the rent would be $500 for the month. Approach the sponsor with trading the use of the generator for $500 in tickets! Explain that he can use them for his employees and give them to his customers!! Now you get the generator you need and save $500 you can use for something else. Good part is that while you gave a value of $500 in tickets, chances are you will only see a percentage of the tickets returned. QUICK NOTE: always put a date requirement on your free tickets, push them for use the firts couple weeks you are open and NEVER Halloween weekend!

    I also focus and using sponsor in my advertising program. I list them on all my coupons, web site and all my radio spots. My radio spots tell people to go to the various sponsors to get their discount coupons. In exchange they must also list me on their advertising, tagging me on their advertising. Using this program I have several TV commercials and radio commercials ALL reminding people to visit MY haunt!!! I end up with over $280,000 worth of advertising for a small per person percentage which averages out costing me 3% of what I get!!!

    The trick is that the Haunt becomes the reason for the sponsors to get their name out during this slack retail period before the big Christmas season.
    You HAVE to go to the sponsor during October to get the discount to the Haunt. Our radio sponsor uses us as a tool to get other sponsors on board which increases your value!! Again, this frees up cash to use for props or other COOL stuff.
    R&J Productions
    Las Vegas, NV

  7. Default  
    Join Date
    Sep 2006
    Longview, Texas
    Thanks for this post RJ, that really helps me out a lot!
    Brad Bowen
    Owner/Operator of the Ultimate Fear Haunted House in Shreveport, LA

  8. Default  
    Join Date
    Mar 2010
    Hey Guys! So i work everyday until 7 lifeguarding but I'm on my phone right now during my lunch break, I've gotten about 5 emails today alone and probably sent this to another 20 people over the past couple of days. I'll be sending out one massive email at the end of each night just cause it's easier. Incant attach Ry document from my phone but feel free to email me and I'll make sure you get it I've had a lot of people really like the updated copy and a few people even told me they got sponsors because of it! So keep up the awesome work everyone and RJ said it very well. But it isn't impossible to get sponsored your first year and I'll gladly help anyone out, just hit me up!

  9. Default  
    Join Date
    Aug 2008
    Thanks RJ very helpful

  10. Default Could you send me a copy 
    Join Date
    Feb 2009
    to hauntedfarm@frontier.com thks Bobby

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