Using a dedicated email address and the autoreply that comes with most hosting server is
fine if your just sending a one time reply (like a coupon) Your hosting server autoreply has
no auto follow-up. You must put all your emails into your address book, them send your
mesage through your own email address.
The problem comes into play when you start sending a large numbers of e-mail's from
your email account. Your hosting company may consider this spam and pull the plug
on your website. Also many hosting companies do not allow you to run 3rd party
email scripts, check your TOS.
Now with an autoresponder like http://www.GetResponse.com/index/55656 it is
double opting. Someone needs to ask to be put on your list, then must confirm
that they did request to be put on the list. This stops almost all spam complaints.
You have unlimited follow-up, what does this mean? You spend a few hours setting up
your autoresponse and all your follow-up emails. My ghost story newsletter will be set
up to send a newsletter every other week for 2 years. I will never have to touch it for 2
years unless I want to. Then when I have a special announcement I just send it with
no worries of being accused of spam.
The resin for a newsletter is to keep your name out there week after week. Make
your fans think about you all year long, not just October.
Now you could just sit down every other week and send out your newsletter and spend
about 3 to 4 hours a month. Or you can set it up like I do, for 2 years a time. That will
free up time for other things.
Isn't it worth $17.95 a month for freeing up 4 hours of your time each month and not
being accused of spam? What a disaster that would be after spending all that time
and money promoting your website to have it shout down for spam!
Just my 2 cents.