We've actually looked into this...simply put, it's not cost effective for our industry. What you're seeing there with the hotwheels projection...probably ran a few MILLION dollars! Not to mention the cost of the projector needed to do this the right way ($50-200K costs).
The way it's made though is a 3D model of the buildings facade is created in a computer...then, the animation is created for that building; working with the dips, corners, and design of the building. So, everything would have to be custom....unless a vendor offered this product with EXACT dimensions on building a facade to work with it. Watch this:
Great idea though... -Tyler