Something we do that has proven very effective is to invite members of the Fire Department, Police Department, Press and Media, other Haunts, etc. to come through for free throughout the season as "scouts". The Actors know this will be taking place, however, they never know when a scout is in the house or who the scouts are. At the end of the season at our Golden Ghoul Awards Dinner, in addition to announcing the winners of the Scariest, Most DEADicated and Team Player award winners, we also announce the winner of the Scout Award. The Scout Award winner is determined by the feedback of our scouts. At the end of the evening we'll make mention of the fact that we had one or more scouts in the house and remind everyone that we're tallying their feedback. We also let everyone know how impressed the scouts have been, which is typically the case. : )
Just an FYI, The Fright Team members, Actors and Security, vote on the other three awards, Scariest, Most DEADicated and Team Player, and management is not allowed to vote. We encourage the team to pay attention to one another through the season and to share their scare and entertainment stories with one another. This really gets everyone pumped up and involved in a friendly competition.