Hi Guys,
We are heading into our second year running a haunted trail in partnership with the township and need some advice.
Summary of event.
We provide :
Trail setup, props (arnd. $20,000 worth of stuff). It's a 20 minute walk through (1/2mile) : Graveyard, Campground , small house and 800 s.f. indoor haunted house
They provide:
Site , insurance , parking , concessions, kids trail and a volunteer actor base.
Price for last year was $5 per entry.
We are trying to build up to a professional event and eventually make some money.
Question is:
What is the best way to build up from a town event charging $5 to a professional event charging $10, or more? I am sure we are providing a greater value then the current ticket price, but we plan to build up to a profit within a 3 year time-frame.
Is it a good tactic to present a $10 ticket price and make sure everyone gets in for less (with coupons) as a method to get people used to a higher price in the future?
What denominations of discounts seem to work for coupons and promotions?
We are meeting with the town tomorrow so any thoughts would be appreciated.
Thanks
Ed Zeltmann
www.hauntedlehmanpark.com
We are heading into our second year running a haunted trail in partnership with the township and need some advice.
Summary of event.
We provide :
Trail setup, props (arnd. $20,000 worth of stuff). It's a 20 minute walk through (1/2mile) : Graveyard, Campground , small house and 800 s.f. indoor haunted house
They provide:
Site , insurance , parking , concessions, kids trail and a volunteer actor base.
Price for last year was $5 per entry.
We are trying to build up to a professional event and eventually make some money.
Question is:
What is the best way to build up from a town event charging $5 to a professional event charging $10, or more? I am sure we are providing a greater value then the current ticket price, but we plan to build up to a profit within a 3 year time-frame.
Is it a good tactic to present a $10 ticket price and make sure everyone gets in for less (with coupons) as a method to get people used to a higher price in the future?
What denominations of discounts seem to work for coupons and promotions?
We are meeting with the town tomorrow so any thoughts would be appreciated.
Thanks
Ed Zeltmann
www.hauntedlehmanpark.com
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