There are lies, damn lies, and statistics. It's true and even confirmed by the urban legend debunking experts. Those of us that love the holiday to the insane level that we do, or are in the industry are a very small percentage of the population. The retail numbers are driven by gift giving. Mother's Day, Valentines Day, Easter, Fathers Day are all distant second to Xmas but eek out Halloween because of the gift giving aspect. It doesn't include monies brought in by Haunted attractions either.