You gotta watch the radio stations sometimes they have haunt interets of their own which may be in your markets. Not naming names but we have had similar issues in the DFW market. Your haunt will never be the primary focus when they are driving the masses to their own haunt. I personally feel radio is a dying medium unless you get the morning or 5pm spots while everyones in commute. f you do any radio dont sink all your money into it just play with it and see what works for you before committing
I'm only doing this to impress 2 people ... The fire marshal and the customer that's it !!!