I am a longtime lurker, but very rarely post anything. Anyway, I thought I would give a quick heads-up about a success that we have had. Sending out a press release.
Now, not just any press release (that will get it put directly into the circular file). It must be a professional-looking, properly-written document. Here is the correct format and some hints: http://www.publicityinsider.com/release.asp"
Going back at least 7 years, we have never sent a press release that has not gotten picked up in some way. Our biggest success, in 2010, we bumped the local 4th of July Festival off the cover of the 20-something free magazine, for our off-season summer show.
Just an idea that I thought I would share.