Background
In order to break our growth plateau, I have to get more penetration into those larger areas, but conventional radio/tv are too costly for the most part. How would you attack this problem from a marketing perspective.
I am thinking about doing a lot of yard signs, put the text thing on them, target high traffic streets/intersections.. maybe trade tickets for placement to people in prime spots..
I haven't done billboards in several years.. should I go back that direction
What about flyers, any ideas on how to get them distributed.
What about Google Ads... is is worth it, or stick to FB?
I'm all ears and looking to learn from those who have been there done that.
- We are located halfway between Indianapolis, IN and Louisville, KY right off the interstate. About 45 minutes either way.
- We are one hour from Bloomington, IN (Indiana University)
- This is our eleventh season, we are well established but our attendance growth has flatlined the last two years
- We have saturated our local market.. by census data, our attendance was 31% of our zipcode's population last year
- We have done billboards, radio, television, you name it, but mostly in our local (25 miles) markets
- The last two years we have done Facebook ads with some success have 5000+ on the fanpage and keep it fresh
- I just set up a text marketing program 'text fearfair to 545454' and it seems promising, so looking to grow that..
- We've always had a pretty good web site and the new one we are about to launch should be a step above the past.
In order to break our growth plateau, I have to get more penetration into those larger areas, but conventional radio/tv are too costly for the most part. How would you attack this problem from a marketing perspective.
I am thinking about doing a lot of yard signs, put the text thing on them, target high traffic streets/intersections.. maybe trade tickets for placement to people in prime spots..
I haven't done billboards in several years.. should I go back that direction
What about flyers, any ideas on how to get them distributed.
What about Google Ads... is is worth it, or stick to FB?
I'm all ears and looking to learn from those who have been there done that.
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