First off this thread is not about stealing the copyrighted work of the movie studios (maybe borrowing it a little I suppose). This is about understanding our target audience to reach them. As I waked through the bosses haunt a few weeks ago trying to figure out what should change and what should remain, it occurred to me that Freddy Kruger may now be irrelevant. He hasn't lead a successful movie since 1994 [Freddy vs. Jason (2003) was just silly and nobody seemed to notice the 2010 remake].
Thinking about who our target audience is (15-30 yo) the last group of people old enough to probably watch Freddy Kruger when he was relevant are now 35 and out of the target market range. So a Freddy Kruger mask with a glove on the sparking fence just isn't going to have that same effect on the young adults making up 80+% of our audiences that it had on my generation 12 year ago.
Dracula used to scare my mother to pieces but I can't remember ever being really scared by a metro-sexual vampire. I was too young to know I was supposed to be. So what movie franchises and characters are our audiences watching these days and learning to fear?
Thinking about who our target audience is (15-30 yo) the last group of people old enough to probably watch Freddy Kruger when he was relevant are now 35 and out of the target market range. So a Freddy Kruger mask with a glove on the sparking fence just isn't going to have that same effect on the young adults making up 80+% of our audiences that it had on my generation 12 year ago.
Dracula used to scare my mother to pieces but I can't remember ever being really scared by a metro-sexual vampire. I was too young to know I was supposed to be. So what movie franchises and characters are our audiences watching these days and learning to fear?
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