Or try this...
Use Groupon to sell a special event, not a normal operating night. Perhaps a "behind the scenes" night or a "flashlight night" at a 200% markup over a normal event night. This way you may be able to reach both repeat customers AND new customers looking for something different. I agree using Groupon to sell a normal night isn't worth the price but if you can create a special Groupon-only event then you might just have something worthwhile. The best of both worlds.
Use Groupon to sell a special event, not a normal operating night. Perhaps a "behind the scenes" night or a "flashlight night" at a 200% markup over a normal event night. This way you may be able to reach both repeat customers AND new customers looking for something different. I agree using Groupon to sell a normal night isn't worth the price but if you can create a special Groupon-only event then you might just have something worthwhile. The best of both worlds.
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