I've sure I'm not the only one who has been approached about Groupon type deals. They want to sell your tickets for 1/2 price, promising to fill so many slots on off days or whatever. The catch is that they then split the cost of the remaining ticket with you. That means you get only 25% of your normal ticket price.
Upside:
1. It's a guaranteed attendance on an off night, or the deal falls through. So they can really boost sales on nights that would otherwise be slow and boring for the staff.
2. Lots of new customers, many of which you wouldn't otherwise reach.
3. Zero advertising cost to you. They email their subscribers to line it all up.
Downside:
1. You basically lose a 75% commission on each ticket sold by them.
2. A long line of discount customers can make others who would have paid four times their price not attend because of the wait, and keep driving.
3. It can cheapen the perceived value of your haunt, as anyone who pays full price seems uninformed of the "sale" price.
4. Many of those who get the half price won't return unless they get the same discount again.
5. Some of the others in line will find out about the half price discount and could feel ripped off.
My open question is who has tried this and what was your result?
Those who haven't tried it, I'd still be curious about your input. There's pros and cons, some weigh a lot more than others. If you can think of other pros and cons, feel free to add those as well. Thanks for your feedback.
Upside:
1. It's a guaranteed attendance on an off night, or the deal falls through. So they can really boost sales on nights that would otherwise be slow and boring for the staff.
2. Lots of new customers, many of which you wouldn't otherwise reach.
3. Zero advertising cost to you. They email their subscribers to line it all up.
Downside:
1. You basically lose a 75% commission on each ticket sold by them.
2. A long line of discount customers can make others who would have paid four times their price not attend because of the wait, and keep driving.
3. It can cheapen the perceived value of your haunt, as anyone who pays full price seems uninformed of the "sale" price.
4. Many of those who get the half price won't return unless they get the same discount again.
5. Some of the others in line will find out about the half price discount and could feel ripped off.
My open question is who has tried this and what was your result?
Those who haven't tried it, I'd still be curious about your input. There's pros and cons, some weigh a lot more than others. If you can think of other pros and cons, feel free to add those as well. Thanks for your feedback.
Comment