What's the better type of weekly schedule to have for radio.... Have a low # of ads play early on in the week and get heavier towards the weekend, with the most ads playing on Saturday? Or to have more ads during the weekdays and less ads playing on the weekend?
For 2 seasons, we've had many more ads on Fridays and Saturdays, than on any other day of each week. But sales aren't as strong as last year for us, and we're considering moving more ads to mid week and less ads on weekends.
Your thoughts?
For 2 seasons, we've had many more ads on Fridays and Saturdays, than on any other day of each week. But sales aren't as strong as last year for us, and we're considering moving more ads to mid week and less ads on weekends.
Your thoughts?
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