The $5 per ticket deal tripled our Friday nights. Saturday remained at $10. We cut out all Sundays except the last in October. In all we were open half the time and had more people than last year, about 10% more.
All our marketing was Social Media. We saved about $12,000 in advertising but also lost about that much in revenue so it was a wash. We plan on keeping our prices the lowest in the marketplace to keep traffic coming to our attraction. The days of the mega haunt are truly gone. Cedar Point has cornered the market and it's pointless to try and go up against that giant with a $30 ticket or even $20 or $15. The mentality of the customer is this; The Point has coasters, the best in the world and 8 haunts. Why pay $15 when less than double that price I can stay at the park all day long. That's the reality for us temporary haunts doing business within 2 or even 3 hours of Cedar Point.
I went there and it was packed, more than I have ever seen it and I must say it was a blast. They do a great job, it's not that scary and that's okay with me. I like the sets, the design and the setting.
Be prepared next year, this business is going to see a lot of attrition. Make no bones about it we are an industry in decline if we don't get the prices down somehow. Our price point worked like a charm and now that we have our social media structure down we have plans to make the haunt even less expensive. I'm talking FREE. It's already in the works. I know it's shocking, how can FREE work. Well it can and I'll share when the season gets closer next year.
The Haunting
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