Still on a limited budget, but with one year of experience under our belt, phenomenal positive feedback, and in much better shape heading into our second season we definitely need to refine marketing efforts.
Modifications to existing attraction and building a second new attraction this season will blow people away and the time to modify will be minimal compared to year one.
However, we started marketing efforts a little later than we wanted to last season with basically a 5 person team building the haunt from scratch starting August 1st while the 5 of us also marketed throughout September & October. Our location is within a 2 mile proximity of many high school, college, and university campuses. (the best part of 30,000 students)
We heavily covered campuses week after week with our posters & flyers with success. Marketing material is already finalized for this season and we now have QR codes on posters/flyers directing to our Facebook page. We think this will be effective with where we concentrate our posters/flyers on campuses. But it needs to have more of an impact this year considering the mass amount of students near our haunt.
There are many things we'll be refining this year but we're considering new avenues for marketing such as, Facebook advertising, possible 1-2 billboards in our area (we're the only pro-haunt in the City of Buffalo compared to the 3 other excellent veteran haunts in other areas of town), earlier cross promotion with local haunts, flyer/coupon distribution points with local business, advertising in college/university newspapers, and getting involved with fall/Halloween events in the community.
Have any of you used Facebook advertising? We were messing around with setting up the target demographics (age, Facebook page Likes, interests, etc, etc) with a $50 cap each day PPC (pay per click). We could hypothetically run if for the whole month of September with potential for close to 100 new "Likes" each day.
Any thoughts from other owners who believe Facebook advertising may or may not be an effective way to advertise and increase fans?
Modifications to existing attraction and building a second new attraction this season will blow people away and the time to modify will be minimal compared to year one.
However, we started marketing efforts a little later than we wanted to last season with basically a 5 person team building the haunt from scratch starting August 1st while the 5 of us also marketed throughout September & October. Our location is within a 2 mile proximity of many high school, college, and university campuses. (the best part of 30,000 students)
We heavily covered campuses week after week with our posters & flyers with success. Marketing material is already finalized for this season and we now have QR codes on posters/flyers directing to our Facebook page. We think this will be effective with where we concentrate our posters/flyers on campuses. But it needs to have more of an impact this year considering the mass amount of students near our haunt.
There are many things we'll be refining this year but we're considering new avenues for marketing such as, Facebook advertising, possible 1-2 billboards in our area (we're the only pro-haunt in the City of Buffalo compared to the 3 other excellent veteran haunts in other areas of town), earlier cross promotion with local haunts, flyer/coupon distribution points with local business, advertising in college/university newspapers, and getting involved with fall/Halloween events in the community.
Have any of you used Facebook advertising? We were messing around with setting up the target demographics (age, Facebook page Likes, interests, etc, etc) with a $50 cap each day PPC (pay per click). We could hypothetically run if for the whole month of September with potential for close to 100 new "Likes" each day.
Any thoughts from other owners who believe Facebook advertising may or may not be an effective way to advertise and increase fans?
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