I think some haunt owners get "content" with the business they are doing and stop changing their haunt year to year. The people are not going to keep coming back to the exact same show year after year with no changes especially if each year you charge more and more for it. I also think that some people think since they are established they can cut their advertising budget and then they dont get the crowd it takes to pay the bills. It really only takes one season of rain or snow etc. for small shows to fold because all of the bills have to get paid regardless and if they have to spend out everything on bills and dont make anything back then they don't have the money to pay the startup bills for the next year. Also, anybody who borrows a ton of money and has to pay a monthly lease and monthly loan payment etc. is much more likely to close the doors than someone who starts out small without having to borrow money.