I thought I heard The general rule $3.00 per every expected guest. That info has to be in here somewhere but I couldn’t find it in a search. ALSO How do you break it up This year it looks like ill spend $3000 on 6 billboards, $3000 on radio $500 on staff shirts, $500 on flyers and a hundred or so on public appearances. That’s the bulk of it anyway. Keep in mind things have a tendency to be cheaper here in the mid west. Pop in my city is around 50,000 so we are a small venue. and thanks for the help guys!!!
Announcement
Collapse
No announcement yet.
Marketing question
Collapse
X
-
Marketing
In my opinion there is no "set price" per person like some people will tell you. I know some people will argue the fact, but I do all of my own marketing for 5 different businesses and there are just some things that are effective and some that are not. For instance if you said I want 5000 people to come to my haunt, some people say I need to spend 15000 dollars to get them....and you spend it all in the newspaper.....chances are 5000 people WILL NOT COME. Because the newspapers are just about dead. Think about it....people are not doing without news and information, they are just getting it all online. You may take 3000 dollars and spend it online and get 3000 people to come. Facebook is free and its a great way to advertise! How many teenagers- young adults have XM radio, Ipods, Iphones, or Pandora in their car? Almost ALL! So, are they even listening to your expensive radio ads? So....you just have to look at your target audience and who you want to come and make sure that they see or hear your ad somehow. Honestly, if the numbers you gave are your actual numbers and that is your total advertising budget then #1 I wish I could billboards that cheap! haha and #2 you might want to reconsider radio for internet advertising because I don't see it listed. Now, I'm not saying cheap out on your advertising and you may only get one person for every 3 dollars spent.....so spend as much as you possibly can on advertising.....just spend it on effective advertising to get better results. Hope this helps.
Comment
-
good stuff
[#2 you might want to reconsider radio for internet advertising because I don't see it listed
THANKS...Great input; we do have close to a 1000 friends on our face book and growing and the radio puts us on their website as well but we could do more.
at TW someone talked about taking a photos of customers and the customer had to friend you to get it then it was framed with your logo. i would like to get more info on that.
Also were giving $1.00 off coupons to lots of local charities, every coupon redeemed is a dollar donated to that charity.
Comment
-
Contact www.pixelpushersinc.com for your flyers. Great prices and fast turnaround on great quality.Sean Hughes - National Sales Manager
sean@pixelpushersinc.com
312.613.7326 Mobile
847.550.6560 X 102 Office
844.44.PIXEL X 102 Toll Free
www.pixelpushersinc.com - The nations leading printing and design company for the haunted industry.
Comment
-
Originally posted by BrotherMysterio View PostI think that number of $3 a patron was floated by Leonard sometime back. I've seen plenty of other scenarios which would put that number much lower.
Also, have you ever heard of "guerilla marketing"?
C.
Comment
-
Originally posted by HauntedPaws View PostWith today's generation of teens and college kids which are the bread and butter you need to understand a FB business page backwards and forwards an read it HOURLY if not every 15mins. There are haunts already selling tickets and it's April.
Comment
-
Marketing has changed so much over the past decade its sick... I think billboards will become more valuable as radio and tv become less relaiable. However the web is the #1 form of marketing going forward and I can't imagine anything taking its place in the foreseeable future. Your marketing dollar should start with having the best website you can afford, best graphics you can afford, because people now make a purchase based almost strictly on what they see on your website. So even if you don't have a single hit to your site or even before you get one person to your website you must have the best website possible.
Period. Start your marketing THERE... then go from THERE!
In relation to having a great website you need great artwork so that my come before getting a great website... either way that is what I would do first.
Larry
Comment
-
This is my first year opening a pro haunt - but I'm definitely not new to business or marketing. I own an Aamco (auto repair shop) in virginia that's a national franchise - Aamco has put hundreds of thousands of dollars in research that says billboards are hands down the worst money spent. I know it's a completely different kind of market, do you folks see a lot of return off money spent on billboards???
Comment
-
I think haunted house billboards have the ability to grab your attrition a bit better than most industries just because of the subject matter. The last two years they ranked 2nd for us just behind radio in my small rural community when I ask how did you hear about us. the Web was 3rd and flyers on pizza boxes was 4th. we are really stepping up our social media this year.
Comment
-
Originally posted by drfrightner View PostMarketing has changed so much over the past decade its sick... I think billboards will become more valuable as radio and tv become less relaiable. However the web is the #1 form of marketing going forward and I can't imagine anything taking its place in the foreseeable future. Your marketing dollar should start with having the best website you can afford, best graphics you can afford, because people now make a purchase based almost strictly on what they see on your website. So even if you don't have a single hit to your site or even before you get one person to your website you must have the best website possible.
Period. Start your marketing THERE... then go from THERE!
In relation to having a great website you need great artwork so that my come before getting a great website... either way that is what I would do first.
Larry
Originally posted by Cliff View PostI think haunted house billboards have the ability to grab your attrition a bit better than most industries just because of the subject matter. The last two years they ranked 2nd for us just behind radio in my small rural community when I ask how did you hear about us. the Web was 3rd and flyers on pizza boxes was 4th. we are really stepping up our social media this year.Last edited by HauntedPaws; 04-20-2012, 02:04 PM.
Comment
Comment