I think it makes more sense if you look at the history of haunted attractions. Today the haunt industry has grown into these fantastic bar-raising Hollywood quality mega-productions, but it didn't start there. The biz largely began and grew out of non-profits themselves who would produce a haunted attraction as a seasonal fundraiser (think Jaycees, Shriners, even church groups, etc.)
And then there are those (who have other jobs) who started haunted attractions in the non-profit business model with the intentions of donating the proceeds to a charity simply because they love haunting and aren't interested in making money from it. So it is, in a lot of cases, a different model entirely than the average for-profit small business that a person launches to make an actual living. (Not a lot of people would open an accounting firm and donate the proceeds simply because they love math )
It is true though, that recently there have been a lot of folks enter the haunting world with dollar signs in their eyes with the full intention of bringing home buckets of money. Like all fields, some succeed and some fail.
But proudly, the haunt business has a long association with philanthropy and helping their fellow man....or woman... or homeless pets... or...
And HAUNTED PAWS.... So sorry for hi-jacking your thread!!
(And to be fair, I'm sure there are many accountants who love their job... but you know what I'm saying...)