Here is the deal marketing is really tough... if you live in a town like New York City or LA or lets say Chicago you will spend a lot more money to make a dent than if you are located in Springfield Missouri or even lets say Tulsa Oklahoma. You also might be charging more to get into your haunts like some haunts in Philly area might be getting 30 bucks, but they might also be spending $4 or $5 per person on marketing.
Now you say you are in a very small town... yes marketing is going to be cheaper overall but that doesn't mean you should spend as little as you just pointed out. It should be easy to reach 100% market awareness and you should shoot for that... in small towns like that there isn't much else to do so why not go for every last person in the area.
Fact is a lot of haunt owners don't know how to run a business, but they know everything about making an animation, or painting a scene, while some haunters no everything about marketing but nothing about scaring people. Its all over the board really... the haunts that understand marketing, scaring people, detailing their haunt, haunts who invest like Nehterworld do the big numbers, those who run their haunt likes its in a small market don't. Look at 13th Gate this guy is in a small small small city and he's doing 50 plus. So it can be done but you have to be willing to invest...
The best places to spend your money are the following: YOUR WEBSITE - YOUR URL - YOUR LOGOS - PROFESSIONAL PHOTOS - PROFESSIONAL VIDEOS ... wrapping a hearse has no candle to the before mentioned none. You are trying to sell how cool your event is however your photos suck, your videos suck, your logos suck, your website sucks so guess what your business will suck and this might be despite the fact that you have a GREAT HAUNT!
All the marketing you do from radio, to web marketing, to yes wrapping your hearse all goes to promote those AWESOME VIDEOS, AWESOME PHOTOS, AWESOME LOGOS and your OVERALL AWESOME presentation on your website.
This all takes money... money most of you are not willing to invest however you'll invest $10,000 into ONE prop... this is nuts. Look just my opinion even though this opinion is a fact I guess that makes this an opinion of fact. LOL
I don't care how small or how big your town is make sure those things are done and done right and you have something huge to build on well into the future.
Larry
Now you say you are in a very small town... yes marketing is going to be cheaper overall but that doesn't mean you should spend as little as you just pointed out. It should be easy to reach 100% market awareness and you should shoot for that... in small towns like that there isn't much else to do so why not go for every last person in the area.
Fact is a lot of haunt owners don't know how to run a business, but they know everything about making an animation, or painting a scene, while some haunters no everything about marketing but nothing about scaring people. Its all over the board really... the haunts that understand marketing, scaring people, detailing their haunt, haunts who invest like Nehterworld do the big numbers, those who run their haunt likes its in a small market don't. Look at 13th Gate this guy is in a small small small city and he's doing 50 plus. So it can be done but you have to be willing to invest...
The best places to spend your money are the following: YOUR WEBSITE - YOUR URL - YOUR LOGOS - PROFESSIONAL PHOTOS - PROFESSIONAL VIDEOS ... wrapping a hearse has no candle to the before mentioned none. You are trying to sell how cool your event is however your photos suck, your videos suck, your logos suck, your website sucks so guess what your business will suck and this might be despite the fact that you have a GREAT HAUNT!
All the marketing you do from radio, to web marketing, to yes wrapping your hearse all goes to promote those AWESOME VIDEOS, AWESOME PHOTOS, AWESOME LOGOS and your OVERALL AWESOME presentation on your website.
This all takes money... money most of you are not willing to invest however you'll invest $10,000 into ONE prop... this is nuts. Look just my opinion even though this opinion is a fact I guess that makes this an opinion of fact. LOL
I don't care how small or how big your town is make sure those things are done and done right and you have something huge to build on well into the future.
Larry
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