to customers or the media a story such as rick just mentioned sort of endears the potential audience. It establishes and long term relationship with the event rather than just the idea of having a buainess. You got in to having a pro haunt because of you long term love of the season and the potential such an event could provide for patrons rather than we just do it for the money, thanks for asking, move along...
There is nothing wrong with saying your parties were small community events that made a larger pro haunt seem the next logical step for everyone to better enjoy the season.
Another fabulous post from the U.S.Department of Wild Imaginings, now in spectaclar stereo, sponsored by the Adhesives and Sealants Council, suggesting ways to stick things together since the 1800s. Not fabulous in a gay way. Your results may vary. Illinois residents add 8% sales tax. These posts have been made by professional post makers, do not try this type of posting on your own without extensive training, lovely assistants and a trusty clown horn.