12-26-2012
I'll bet so many cases of $60 a bottle wine is like a $1200 sale, plus they stalked the guy and sent him something precious to him that might have been attainable for $60 to $100. I can see that. I have seen other videos where just to talk to some person that was tremendously successful, they would buy them $80 running shoes if they could just talk to them to half an hour, they had to buy the shoes and didn't get a deal. Then sent the guy a monthly subscription to a running magazine and 6 months later got service that was worth $12,000 in work.
Now converting this to the $13 ticket level, I think the Ravens Grin Inn Show is already one whole big thankyou where most shows are $20 and you go through like cattle and please leave, we need the parking spaces. The little conversation on the end and the conversation on the beginning is already a thankyou. To step it up, maybe a group of 10 is rewarded with mailing a Ravens Grin Inn shirt to the leader or A Ravens Grin Inn Multi took that looks like $30 but really costs $3. With this you are harvesting addresses, email info and or phone numbers. Which you already sort of do as customers become personal freinds and fans, then they head out and become facebook followers, call the phone number just to hear the phone recorded message, tell others about it for the next 7 years and over a period of time, the mention of new things that can't be divulged pile up over time and they have to come to see all the new things! Then it is so detailed they see things that are new and all the things they sort of missed in previous visits.
The customers were included in the shows as scare providers and scare props and serious unexpected fun is had by all for an hour, hour and a half or sometimes 3 hours. Super value for $13 compared to 20 minutes for $20 or to be fair 2 or 3 haunts in 45 minutes for $20 in comparing other haunt set ups. Value.
Good price, Good value and great customer caring. It isn't buying peoples approval so much as it is gifting them for above and beyond equal caring and purchases. I mean I get a birthday email from my dentist and I'm still not going there. However I still remember doing $2500 jobs and the people come out and hand all the workers a $100 tip. Or on a $5,000 job every worker got one of these multi tools with the places name embossed. I had to look them up to discover they really cost $3 but it has been on my desk for more than a year. It looks precious and I still haven't found anything that needs to be multi tooled. Still a very unique point of caring when so many do not or have their walls set up to not be so interactive with customers.
In general though bombarding people with post cards, emails and phone calls with out really caring is called soliciting and would turn every would be return customer off to ever coming back. It is subtle. You might go buy a car from that guy in 3 years because he has worked so hard and you want a new car. YOu have to want to see what is happening at the haunted house first and formost. Have fond memories of the interaction and a reason to be engaged.
The guy in the video also mentioned it might take 5 or 6 years for this customer base to really kick in. Just sending thousands of dollars to Google isn't going to make magic happen. Unless you are Google.
Last edited by Greg Chrise; 12-26-2012 at 10:47 AM.
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