picture marketing

[Capt.Chaos]

I am looking for a little feedback on picture marketing. My big question is did it pay off? Did you sell sponsorships with it? I am looking for any ideas you can provide.

Thanks
Buck

[Kamilla]

Picture Marketing is a wast of time if you are paying for the service. The only way it is effective is if you have customers take their own photos at a photo op with a visible logo. People are more likely to tag themselves in a photo that they took and uploaded. Let them upload it on the spot rather than have them leave go to your site the next day to sort thru hundreds of photos. Have a full time photographer taking photos all night as well to upload to your Facebook for additional tagging.

[gadget-evilusions]

We used picture marketing at two different attractions this year.

We paid for the service.

Although people are more likely to tag themselves in photos they took, with the picture marketing service we are able to get thousands of email addresses from the retrieval process that we can market to all year. We do have spots where they can take their own photo and get our logo as well, but I like doing both. The picture marketing service that has been at Transworld the last few years does not force the customer to sort thru hundreds of pictures to find theirs, the card we give them directs that person right to their photo(s), and the retrieval page has several "share" buttons, which posts the picture to facebook, twitter, email, etc.

We have not tried to sell marketing sponsorships to ours yet, but will be for 2013.

[Terrorknight]

Picture Marketing is a great system that works very well with bringing in new customers, giving customers extra value at your haunt and capturing there emails and other info for remarketing to them for the next season. I've said it on here before in the preseason you pair your Picture Marketing system with costumes like Kevin's ( Gore-Galore ) makes with huge oversized and eye catching creatures. And take it to everything you can Parades, festivals, car shows, anything where there are groups of people, this drive busy about your haunt all season and will keep it fresh in there heads. ( We used it this at Comic Con in Philadelphia and also passed out special coupons. This was in June and we got back about 40 of those coupons this past Oct, not bad for 4 months later but also people were talking about the time they saw our creature and or got there pic with him).

Here's the 2 cents , These camera systems and oversized costumes may look $$$$ at the show but if your willing to put the time into use them to there fullest they will pay off. They don't work on there own , you need to work them.

Robert

[gadget-evilusions]

Picture Marketing is a great system that works very well with bringing in new customers, giving customers extra value at your haunt and capturing there emails and other info for remarketing to them for the next season. I've said it on here before in the preseason you pair your Picture Marketing system with costumes like Kevin's ( Gore-Galore ) makes with huge oversized and eye catching creatures. And take it to everything you can Parades, festivals, car shows, anything where there are groups of people, this drive busy about your haunt all season and will keep it fresh in there heads. ( We used it this at Comic Con in Philadelphia and also passed out special coupons. This was in June and we got back about 40 of those coupons this past Oct, not bad for 4 months later but also people were talking about the time they saw our creature and or got there pic with him).

Here's the 2 cents , These camera systems and oversized costumes may look $$$$ at the show but if your willing to put the time into use them to there fullest they will pay off. They don't work on there own , you need to work them.

Robert

As you can see from this one photo, we utilized a Gore Galore costume and Picture Marketing together. Most of our customers wanted their picture taken with Monkey Bones. The rest got them taken with some of our que line actors.

picturemarketing_monkeybones_billheather.jpg

[Woo25]

Picture Marketing does serve as a great value addition to your customer. As long as the person you have taking the photos is enthusiastic and conveys to them clearly that it is a FREE photo, they'll perceive it as a GIFT and you'll get a huge redemption rate and a lot of sincere, customer appreciation. I've found that people will post directly to Facebook or Twitter because of the links Picture Marketing integrates too. Personally, our redemption rate is around 85-90% every year. And yes, that means you have a huge database of email addresses of customers. I'm pleased with the service. Here's what mine looked like this year...

picmarketing.jpg

[JamBam]

Let me know if you want to sell it or not
Brett

[Terrorknight]

Larry we are misunderstanding each other some where. I don't sell any photos. I use the PI out at big events like Comic Con , to promote thru out the year and during the season we take there pic give them there card and the get there free pic, and we have a 72% return rate. I don't know why yours was so low , but ours was strong.

I have seen Haunts upload photo's right to there FB pages and I guess thats nice for some people, but i'd rather people like our page because they like our haunt not because i force them to like us to go thru tons of pics to find there needle in the haystack. If I had to do that the place would just piss me off.

Robert

[drfrightner]

I'll sell it... I'm not doing it again. Larry