You CLEARLY don't have a clue about what we did or what we didn't do... because you DO NOT have the facts at all! Without going into every single thing you said that wasn't true just let me say this...
We took photos and used every single card we got from you so please don't spill out lies or make up crap... we do NOT HAVE ONE CARD LEFT NOT ONE! Secondly we paid NO ONE $8.00 an hour and the girl we hired does social media promotions for a living. So again don't get on here and make up crap! Lastly I think we had about 15,000 cards and we used every single one!
Now onto another point... your system is neat, its cool and whatever but its also expensive! Everything anyone does has to have a value placed on it. For what your system does, and what it costs and what it returns for me its not worth the money or the time spent using the thing. There are HUNDREDS and THOUSANDS of haunted houses out there and HUNDREDS of amusement parks as well and I think you said you have 50 or so haunts using this. Again great for you guys but that is only a fraction of what is out there.
For the money you charge for a system, cards, license fee and everything between a haunted house can buy a radio commercials, billboards, or better yet hire a professional PR agency. If a haunt has a massive budget and money is no object then great, but for the smaller to medium sized haunt your program doesn't deliver the bang for the buck. This is just my opinion. Now that isn't to say what you are offering is useless no not at all... I think its great. Heck I think newspapers are cool to look at as well but I'm not buying any newspaper ads either.
I'd love to advertise on the Super Bowl or let me set my standards lower... just one spot on American Idol but I can't afford it because one spot on American Idol just local here only, I could buy 1000 or more radio commercials. So again I'm NOT saying what you do is worthless or it sucks, or its a scam or anything... I'm saying its not worth it to me because it doesn't sell tickets.
I'm taking photos of people who've already come and left... sure they could share the photos with someone but if I use the same money and hired a professional PR company I could get hundreds and thousands of eyeballs, or better yet several billboards which would be driven past daily. Again its all about cost vs return and what you want money wise and what we get back are two different things.
Last but not least... you are DEAD WRONG! Social media is NOT the best form of marketing not even close. I can prove it with facts, stats, and can back that up to the tenth degree. Social media is a form of marketing, and one I might add i did a lot of and was very successful growing my facebook likes from 7000 to 48,000 for scarefest. But the flat out best way to promote through facebook is promoting your posts and writing clever posts on top of that... not uploading photos of people. Does it help sure... but with everything there is a cost and what you want is out of line with the actual value.
As I've told you SEVERAL TIMES no maybe a MILLION TIMES... Pepsi can throw millions of dollars at something and not blink an eye, they have decades to sell soda. We as haunters have days to sell our products and considering MOST haunts don't spend a lot on marketing they must make those dollars go as far as they can...
Like I said if you sold a camera that just put the frames around the picture and I can do what I want with them I'd love the thing... but paying you a fee to use something we buy, then buying cards to boot is in my book not worth the money spent. Sorry... again nothing against your program that I feel is best suited for a company that has money to burn not an attraction that has days and hours to get the word out quickly and must watch every dollar they spend.
Where would I rank your form of marketing, it would be so low on the pole and that for me puts it in the area for haunts with money to burn... essential marketing tool NO! Because you must admit that all photos are taken of people who already bought tickets and will not be back until the following year... so how does that help me? The ONLY way it COULD possibly help me if if those people redeem their photo and that is less than 40%, and then share that photo with people through their facebook or something. And do you have stats that show just because you Patsy post on your facebook tonight that you ate ice scream and watch Batman do you think your 1500 frields read that ... I bet only a couple people saw that. This is how facebook works... so the reality is your photos if you even share them, if you even redeem them, and if someone even sees them after you post them if you post them is low and even at that any benefit only comes after someone has already been to my haunt not before.
The guy who is on this site right now talking it up... I could sit down with him and in less than 10 minutes i could make him understand the value of all marketing, cost vs return, place values on everything, line up priorities and more than likely the light will fly through the window... because if you start to focus on the marketing that works best which really includes even stuff like hiring a crew to make videos for you all season which costs money, or creating a better website or graphics, or any number of things your budget will go way up... with that you will better organize your priorities on what you can or can't afford. Lets also see this for another point of view... word of mouth as Ben brought up! Okay so these photos are like word of mouth and you post them to your facebook page great. If that person liked your haunt they will tell the same 10 friends either way if they liked it ... another thing look at even your own facebook. When you post something you have like the same 2 or 3 people say something back, typically 1 maybe 2 or 3 like what you said this is typical of facebook. People on facebook that are NOT celebs live in a bubble they talk hardly no one sees anything you say... people follow sports teams, celebs, and they post on their facebook basically talking to mostly themselves. If you have 500 or 1000 friends can you really follow what they are saying... no you don't. You only see the top couple latest posts when you finally log into facebook UNLESS YOU as a business PAY to keep them at the top... again if I'm going to spend money on social media I'll spend it with facebook to make sure all my friends will see my posts. Again I just understand how these things work because I spend the time and money to figure them out... I just don't go back what someone tells me like most people.
As I pointed out earlier the guy who sells facebook management and runs a haunt has 1/5 of the business of the biggest haunt in his own market yet he has 48,000 to 4,500 facebook friends. See the point... social MEDIA IS NOT the main way you promote a haunt! My biggest year in the past 10 years was 2009 and 2010 and in both years I didn't have a facebook page. In 2011 during the season towards the middle of the season I started one and in 2012 I went on it big time and as it turns out worst year in 10 years. Social media plays a VERY SMALL role in your success!
I hire a national and a local PR FIRM ... I mean I try everything and every year I'm more than willing to try anything new to test it out. Your system is expensive and something that doesn't in my mind sell tickets and we are not doing it again. Its nothing personal it just doesn't create the benefit I'm looking for in all honestly I'm cutting back on radio especially and will focus on more web based marketing because in my mind that produces the best results ... aside for PR which is always PRICELESS.
I wish you well and I hope the people who use your system have success I really do ... just me personally I found it to be overpriced and not a traffic driver nor a ticket selling device and for the money it has to do both otherwise I'm going to try something new. If anyone wants to buy that camera I have it and its for sale! Just give a ring and I'll ship it to you!