For the past two years Sue from Graystone Haunted Manor and I have been doing local radio ads. Dick does the voicing, I do the editing, and we air then with radio station packages in her area Longview/Tyler/East Texas.
Is it worth it anymore? With the Internet radios like iheartradio, pandora, etc, I find it almost counter productive to spend huge wads of cash on radio ads that won't even really be heard by our target audience anymore, since the twenty-thirty somethings are now more plugged into the Internet than ever, I have a hard time believing that it's worth our money anymore.
I'd almost rather spend that same amount of money on billboards along a major highway...
Sue I'm sure will be watching this post, and I hope someone can give us some insight.