Listen to Allen –
Allen nailed it (as usual). Start with some fashion of a theme, and start building around it. We started with the theme that worked for what we had, and then started building the sets around the theme. Then we started developing characters for the theme, and out of that came a story line for each of the characters. This year we started running posts on FB with the storyline. A little bit of the story each week, and Twitter as well. Two of our characters are posting their logs and it is building our following nicely.
Travis "Big T" Russell
Big T Productions Inc
Owner and Operator of "The Plague" and "Camp Nightmare"
Customer Quote of the year: "Damn, I pissed myself"