Someone emailed me and asked what is the best way to market your haunted house with so many options now... I wanted to get your guys take on that. I can tell you this SOCIAL MEDIA IS NOT IT... you should read my article on the subject in the last hauntworld magazine. Don't waste hardly any money promoting on social media sites... just use what they offer free and run with it. Also don't put a lot of time posting on it on an hour by hour basis thinking some magical amount of tickets will be sold... won't happen.
Facebook is really a great place for people to think they have a voice, complain about a movie, talk about social issues, let people know how they feel or whatever... but how many people are actually looking or listening? Not many... there are more people talking about their opinions or thoughts than their are people reading what others are saying.
Traditional marketing will still be the main way to promote your business... don't ever be fooled by perceptions go with the tried and true until it fails you. I do think everything has taken a hit including radio there are just way to many ways now to get music especially through phones. So yes its effectiveness is weakened but still strong. TV has been watered down to an unreal level... so my advice is don't waste your money on buying a lot of frequency and focus on first run shows like Walking Dead or WWE or something along those lines. Yes it cost more but more people will see it without TIVO!
Newspapers are worthless... forget it!
However your local newspapers website is NOT worthless... lots of traffic there but they charge a lot for it. Marketing is tough now!
PR will probably by king what you can get for free will sell many tickets. Focus on it!
Another thing that will really work this year is trying to expand your market... reach outside your normal area and find new customers.
The biggest thing going forward if you ask me is going to be SPONSORSHIP... getting to work with stores that have high traffic counts will be essential to ensure a high level of impressions.
Now what do you think this year?