Marketing Campaigns have to be tailored –
I am a marketing professional by day, so I know a lot about how to market companies and products. We use a number of tools and methods for marketing our company. But the haunt is a different story. You have to look at your demographics (true with any marketing campaign). Our haunt is in the country. Not a lot of people online out here. In fact our banner had the website address and nothing more, because I wanted them to go to the website for details. Didn't work. Most of the people in our area do not have computers. So I ahve changed our campaign this year.
1. Banners in front of the park with dates and times
2. An ad in the local newspaper. Lots of people read it last year and came because of the ad
3. Radio ads with the local radio station. Its the only one in town and everyone listens to it
4. The local Chamber events, parades, fairs, etc. Worked great last year handing out flyers and having our characters walk around the event in costume with flyers.
5. Lots of sponsors. Our flyers go up all around town. Tattoo shops, restaurants, our local golf cart shop (they also provide golf carts for the haunt). I might even check the local telephone company this year.
We are also marketing well outside of the area, in several metro areas. To reach these areas we are using a separate campaign.
1. Twitter. There are tools where you can automate Twitter, but you can also search for people in a specific vicinity who tweet on specific topics (like Halloween, horror movies, or zombies). We are tweeting our story line, and it is working
2. Facebook, tied to our Twitter account. On FB you can also schedule posts and automate it. So we have a couple of characters who post their log every week (staggered so something goes out every couple of days). Our storyline is getting out there, and because it is tied to Twitter, it is easy to track.
3. Fav cards. Awesome little 2x2 squares with your logo and website address. We pass these out everywhere we go. Concerts, shopping malls, makeup stores, restaurants, EVERYWHERE!
We have definitely increased our online following using the above techniques, so hopefully we will see this turn into ticket sales. I'll let you know post-season if it worked. Marketing is tough, and in our area it is really tough to figure out how to reach everyone, because they are not a progressive audience.
Travis "Big T" Russell
Big T Productions Inc
Owner and Operator of "The Plague" and "Camp Nightmare"
Customer Quote of the year: "Damn, I pissed myself"