Hey to each their own and I've said that a 100%. You are correct your market is different by a long shot... you have more competition than any other market in America and yes that includes Detroit. The difference between Philly and Detroit is the haunts in Philly are actually turning loose with marketing. Yes I agree its highly competitive there and marekting is very expensive there unlike say St Louis, Cleveland, and the list goes on. Maybe it makes more sense if you feel you are being drowned out by the overall amount of competition.
I can still honestly say that even though your market is different if I opened a haunt there I would not be doing groupon all the same... I would be loading up on radio stations, pandora, web marketing, creating a top notch website, even marketing on YOUTUBE right over your comps videos (LOL) I would not do groupon. I would hire top notch video crew to make videos, blogs, and much more to promote my haunted house ... not saying you don't do those things I'm merely saying the money you are giving away could be put to a much better and more effective use. We will disagree but its your business and I've never said otherwise.
FYI... you know I own the url www.frightfactory.com buying that URL would be worth the money you donate to groupon not that I'm offering to sell it but pointing out I've seen people on here before talk about URLS.
They are worth a total investment and then getting traffic to them and building that brand is so valuable.
We did groupon when it started as an experiment for Lemp our weakest haunt... I crunched the numbers, and FYI we got hardly NO traffic from their site.
It doesn't work the way you think but again we'll agree to disagree.
PS: Is Aven no longer part of your group. How is Aven doing?