I'm doing a program with Pandora and they are telling me that Google Analytics can't track mobile traffic... here is a snip of what they said below. I will say this if you rely on Google for your web reporting you are failing yourself because this program is not effective. Get some good web track programs on your server because ti will only help you to understand how best to promote your haunted house... what works what doesn't work.
I’ve attached a sheet that shows how Pandora campaigns can sometimes cause discrepancies between numbers that Smartsets is showing and the number that we have recorded.
Since 75% of our listening is through mobile often times it is difficult to track due to the fact that mobile apps don’t pass cookies. My guess is that we are accounting for much of the “No Referrer” numbers. This sheet explains how we derive our data and how it can appear differently from your own tracked numbers.
I hope this helps you to understand……from our delivery reports your campaign is performing quite well!!!
So they sent me a pdf
mobile apps don’t pass cookies the way websites do,
the mobile portion of an advertiser’s campaign will be
under reported. Only the web traffic will be properly
reflected in a Google Analytics report.
Pandora provides advertisers with reports from our ad serving
system, DoubleClick for Publishers (DFP). The system is used
across our industry to provide accurate reporting and is certified
by the Interactive Advertising Bureau (IAB). Because the DFP data
comes directly from our server log data, not from cookies, the
reports are more accurate and reflect both web and mobile clicks.
Tracking Apples to Oranges
Pandora’s reports will differ from Google Analytics because
we are actually tracking two different things. Pandora tracks
clicks. Google Analytics tracks visits. Advertisers find that
not every click becomes a site visit due to slow connections,
mobile service issues, or cancelled sessions.
Knowing there’s a reporting discrepancy, how can
I judge the effectiveness of banners on Pandora?
It’s not all about site visits. We recommend that you take a
deep dive into your Google Analytics report and look at the
engagement metrics it provides. How many users went to
your Hours and Directions page? How many other pages did
they visit? Compare these numbers to those you saw prior to
your Pandora campaign. Then, you will get a more accurate
picture of the value Pandora is providing.
Are there any ways for advertisers to
close the gap between Pandora DFP reports
and Google Analytics?
Until mobile tracking analytics become more mature,
this is a challenge all advertisers alike will encounter.
Alternatives to Google Analytics
While no service has perfected mobile reporting, there are some
analytics services that are better than others. The reporting they
provide is more accurate than Google Analytics, but they do
require a financial commitment. Some of these services include:
Estimated price: $2,000 per 1 million page views/click traffic
Omniture /Adobe SiteCatalyst
Estimated price: $12,500 to $100,000
What are the differences
between Pandora’s tracking
reports and advertisers’
Google Analytics reports?
Advertisers occasionally see a
difference between the data provided
in Pandora’s tracking reports and that
data delivered by Google Analytics.
This issue is not unique to Pandora
and happens throughout the industr
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