I really don't know, anymore. so much has changed during these last 27 years since I opened up here. 27years ago the big newspapers on the East coast were beginning to have trouble with their advertisers because cable TV had come to town and readership was declining very noticably and suddenly old, established papers were for sale,some sold, some sold again for less money.
Cable Tv became satellite Tv and suddenly everyone had So Many channels to choose from!
So who is watching what and when? How much money would it take to hit a channel someone just wasn't just "Surfing" by for 2 seconds?
Years ago after I spent my "Hard-Earned " on Cable Tv and tracked the calls and asked people how they found me and collected addresses from checks mailed for advance tickets I came to the sorry conclusion that for $1,000 I got maybe 10 customers from cable TV.
I had a billboard along a major highway at the edge of this small town right where tourists coming from Chicago would see it as they headed to a major State park and the Missississppi River. Surprising to me the sign only seemed to bring us enough to pay for the sign rent each month and no more than that , but in the Winter it did nothing (We are open 365 nights and most weekend afternoons.)
I have gotten nice free TV productions on HG-Tv and Wild Chicago which did seem to help noticably and continued to do this for a few years . Most other Tv productions brought almost nothing, some just brought a butt-pain dealing with "Those" people.
There seems to not be any one or two things that will work well enough anymore to justify putting all your money or hopes into them, the media is too dispersed,or flooded.
Free articles in books and magazines have helped some over these last few years . All newsprint is dead,no matter what they try to do for you, nobody reads them anymore.
Just three years ago in October the Mighty Chicago Tribube had nice good photos of the house a good story and we saw very close to nothing from this, which shocked me, somewhat. 25 years ago an article there kept brining people here for years,not anymore.
If I had to buy all of this" print", I would be pennyless now,it would have all been "outgo" with puny "Income".='s no balance, no value.
THE one thing that works and keeps on working for years and years at a time is reputation. Try real hard to entertain and please those customers, impress them,do whatever it takes,make them laugh OR scream either way You WIN.
I not only "Dumpster-Dive" I also have bult almost every inch of the haunted displays and art in here. Not only did this fact save money, it also created a unique experience for those people, possibly even unforgettable, noteworthy to remain stuck in their heads long enough to tell others they know.
Ravens Grin Inn is not like any other haunt I have ever heard of. Pure accident on my part.