I asked this question in another, existing thread, but thought it merited its own discussion:
A lot of you have a gift shop on site along with your haunted attraction.
Do any of you have hard data regarding the percentage of your patrons that purchase additional merchandise in the gift shop? (ticket sales vs. gift shop transactions).
How about scare photos, like a lot of amusement parks do? You photograph each patron/group of patrons at a reliably shocking scare and post photos near the exit for sale to the patrons in the photograph. Have any of you implemented this and what type of patron participation do you experience?
I plan to sell logo T-shirts, mugs, hats, and do the scare-photo thing and am looking for some SWAG numbers with which to populate my business plan.
I'm sure the logo merchandise sells better at established, big-name haunts (hey, Larry).
Thanks, all.
A lot of you have a gift shop on site along with your haunted attraction.
Do any of you have hard data regarding the percentage of your patrons that purchase additional merchandise in the gift shop? (ticket sales vs. gift shop transactions).
How about scare photos, like a lot of amusement parks do? You photograph each patron/group of patrons at a reliably shocking scare and post photos near the exit for sale to the patrons in the photograph. Have any of you implemented this and what type of patron participation do you experience?
I plan to sell logo T-shirts, mugs, hats, and do the scare-photo thing and am looking for some SWAG numbers with which to populate my business plan.
I'm sure the logo merchandise sells better at established, big-name haunts (hey, Larry).
Thanks, all.
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