I see a lot of attractions that have a complicated pricing structure. $12 gets you into the main haunt… for $16 you get the main haunt and a smaller maze… $21 for both haunts and the hayride. (this is just an example)
Why not just $21 gets you into the attraction filled with the Maze of Death, the Maze of Misery, and a haunted butt scratching goodtime on some bouncing hay. Three Attractions in ONE!
From a getting people out to your attraction standpoint, does it truly behoove you to use this complicated pricing structure. The haunts I have seen use the breakdown pricing only let you buy this upon entering. You can’t go through the main haunt to sample the attraction… then go back and purchase the second maze for $4 or the hayride for $9.
On one hand, I can see some value in telling customers with little cash that they can come have a good time for $12. But on the other hand, I usually perceive this as the owners saying “Our main attraction is good, but you may not want to go through the other two that we didn’t put a lot of time/money/energy into.” Which is what I’ve witness to be true.
Can anyone educate me on this theory or have any facts or figures to explain the multi-pricing strategy?
Why not just $21 gets you into the attraction filled with the Maze of Death, the Maze of Misery, and a haunted butt scratching goodtime on some bouncing hay. Three Attractions in ONE!
From a getting people out to your attraction standpoint, does it truly behoove you to use this complicated pricing structure. The haunts I have seen use the breakdown pricing only let you buy this upon entering. You can’t go through the main haunt to sample the attraction… then go back and purchase the second maze for $4 or the hayride for $9.
On one hand, I can see some value in telling customers with little cash that they can come have a good time for $12. But on the other hand, I usually perceive this as the owners saying “Our main attraction is good, but you may not want to go through the other two that we didn’t put a lot of time/money/energy into.” Which is what I’ve witness to be true.
Can anyone educate me on this theory or have any facts or figures to explain the multi-pricing strategy?
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